Saucony Launches Locally Product Locator to Guide Shoppers to In-Stock Shoes Nearby
New Orleans, LA – Today, Locally is excited to announce the rollout of same-day transaction support on saucony.com through Locally’s Product Locator tool, designed to help shoppers find stores in their neighborhood that currently carry their favorite Saucony shoes. With just a few clicks, shoppers can go from “want it” to “have it in hand” — often within hours, rather than waiting days for delivery.
About Saucony
First founded in 1898 in Kutztown, Pennsylvania, Saucony has grown from a local factory to a global performance- footwear and apparel brand. Over more than a century, the brand has become known for its running heritage, its iconic three-dot “creek flow” logo, and commitment to performance, health, and community.
Why This Matters — For Shoppers and Retailers
In the age of instant gratification, shoppers expect both information and immediacy. With Locally’s Product Locator, Saucony bridges the gap: a shopper sees a shoe online, checks real-time inventory at local retailers via Locally, and heads into the store knowing the item is waiting for them. This creates a true “click-to-bricks” moment.
We know that the vast majority of retail purchases still happen in-store. According to analysts, more than 80% of US retail sales are projected to occur in brick-and-mortar stores. This underscores that even for digitally influenced shopping decisions, the physical store remains the place of conversion. In fact, one study put the in-store purchase completion rate as high as 88 % of shoppers who researched online but bought offline.
By enabling same-day shopping and avoiding shipping delays, Saucony and its retail partners leverage this reality: shoppers don’t just browse—they arrive and convert.
What It Means for Saucony’s Retail Partners
• Increased foot traffic: Shoppers that engage online are directed straight to stores with vetted inventory.
• Faster conversion: When a shopper finds an item in-stock and ready, the path to purchase can shrink to hours instead of days waiting for shipping.
• Better local market share: With Locally’s tools, Saucony and its dealers can ensure that local inventory is visible, relevant and ready to serve demand in-market—not just online.
From the Locally Team:
“We couldn’t be more excited to welcome Saucony to the Locally ecosystem,” says Peter Maranto, Sales Director at Locally. “Saucony’s dealers will love the new Product Locator because it posts real-time local inventory, drives qualified traffic into stores, and ultimately accelerates the time from inspiration to purchase. For shoppers who want it now, it’s a game-changer.”
Roll-out and Looking Ahead
Saucony has enabled the Product Locator site-wide on saucony.com. In the coming months, the brand and Locally will optimize for even more retail locations offering same-day transaction support, with the aim of turning online intent into same-day in-store purchases.
About Locally
Locally offers brands and retailers a proven platform for online-to-offline conversion: tools like Store Locator and Product Locator help turn digital engagement into foot traffic, enabling localized shopping experiences that meet modern expectations.
Join Us
For brands looking to grow local market share and support their physical retail partners, now is the time to act. Learn how Locally enables real-time visibility of local inventory, drives qualified shopper visits, and shortens the purchase path. Reach out to the Locally team to get started and join brands like Saucony who are turning digital intent into in-store sales today.
