Digitally-informed local shopping is the most important consumer behavior.
Everything from vacation rentals to restaurant reservations to concert tickets are now researched and purchased online for nearby use.
Major retailers, marketing firms, and tech companies are optimizing for a surging BOPIS future.
Find out why and how.
This is likely the way it will be from now on.
66% of US consumers who plan to shop this holiday season said they will shop more at local small businesses
By 2024, US click-and-collect sales will reach $140.96 billion. Over that same time period, click-and-collect buyers will increase from 143.8 million people in 2020 to over 160 million in 2024.
(Data from Think with Google, InsiderIntelligence.com)
Shoppers have spoken. As brick & mortar retailers begin to catch up to online competitors in 'always on' marketing, the physical location disadvantage becomes an advantage.
Brands and retailers who have successfully hybridized online-to-offline shopping for their own stores have seen fantastic results.
Influential local retail is critical to a brand’s global marketing success.
More Product Engagement
Most engagements that a brand has online won't end in a sale. Far more shoppers will end up in a local store.
Means More Shopper Goodwill
Making sure those shoppers end up in the right place to make a purchase is critical for CLV ...
Which Means Increased Sales in All Channels
... because those touches create the enthusiasm for products & brands that drive sales across all channels.
The existing handoff between online and offline is very broken.
Yellow Pages, Tabloids
Always-on digital marketing
Much of the opportunity that online retailers have been able to consolidate can be directly correlated to physical retailers' slow transition to digital marketing tactics. While many local retailers still advertise in tabloids or billboards, online retailers have captured the shoppers' attention where it matters: social media and search results.
Locally integrates real-time inventory across natural search, social media, search engines, brand sites, retailer sites, and email marketing efforts. And, because we fully capture the online-to-nearby transaction, we're able to help our retailer and brand clients optimize their online-to-offline marketing efforts.
Locally was founded to address this problem.
We connect brands' and retailers' online marketing efforts to nearby locations and real-time inventory allowing shoppers to choose how to complete their purchase.
We don't facilitate e-commerce, we don't run ads, we don't make products, and we aren't a retailer. Our mission is to support shoppers' discovery of nearby products, brands, and stores. That's it.
Marketplaces are superior as online-to-offline solutions.
Imagine going back to the days of waiting in line at a concert or football game to buy your tickets. No way.
What would it be like to shop for a vacation rental one home at a time? Marketplaces make renting so much better.
It's great that there are affordable digital tools for retailers to get themselves online, but multi-tenant marketplaces that combine many sellers and a large assortment of options are the clear winners.
Browsing all local restaurants for a place to eat is far superior than going to each restaurant's website and/or calling them one at a time.
Finding a move nearby, across all theatres, reading reviews, and even buying your ticket/picking your seat is the norm. Would you go back?
"Locally allows us to connect our customers to the bike of their dreams, in their own backyard. We are on a mission to change the world, by getting more people on bikes. If we can do that faster by showing somebody the bike they want is down the street, at their locally owned bike shop rather than our warehouse, that’s better for them, it’s better for the bike shop, and it’s better for Trek."
Eric Bjorling, Director of Brand at TREK Bicycle
Let's join forces.
Locally is the world's top online-to-offline shopping solution.
Whether you are a brand, a manufacturer, or a retailer, Locally can help you engage online shoppers in delightful, nearby transactions that create lifelong enthusiasts.