"Locally allows us to connect our customers to the bike of their dreams, in their own backyard. We are on a mission to change the world, by getting more people on bikes. If we can do that faster by showing somebody the bike they want is down the street, at their locally owned bike shop rather than our warehouse, that’s better for them, it’s better for the bike shop, and it’s better for Trek."
Eric Bjorling, Director of Brand at TREK Bicycle
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