Harmonizing E-Commerce and
Dealer Partnerships

Locally Teams Up with a Leader in Music

01. CLIENT OVERVIEW

Locally’s Collaboration with Yamaha

Yamaha, a global leader in musical instruments, has long been committed to providing exceptional customer experiences.

Faced with the challenge of expanding its e-commerce presence while maintaining strong relationships with its diverse network of dealers, Yamaha partnered with Locally to develop a solution benefitting both consumers and retailers.

Today, leveraging locally is the first way consumers shop for Yamaha equipment.

02. THE CHALLENGE

Expanding an E-Commerce Presence

Yamaha faced several challenges that Locally helped them solve.

Limited visibility into customer actions beyond dealer locator clicks.

Limited visibility into customer actions beyond dealer locator clicks.

Varying levels of digital adoption among its retailers, ranging from tech-savvy guitar shops to traditional piano dealers.

03. THE SOLUTION

The Integration of Locally’s Core Tools

Locally’s platform provided a unified approach to connect the Yamaha digital ecosystem with its retail network.

By integrating Locally, Yamaha ensures its dealers can showcase their inventory and attract local customers, fostering trust and collaboration.

Dealer Empowerment

Enhanced Customer Journey

With BOPIS and ROPIS options and accurate inventory data, customers can seamlessly transition from the Yamaha website to their local dealer.

Analytics and Attribution

Locally enables Yamaha to track direct and indirect sales impacts, offering data-driven insights for future strategy.

Locally worked with the Yamaha e-commerce and retail teams to onboard dealers and integrate Locally’s tools across their various digital platforms. Including aligning the toolwith the Yamaha marketing site and D2C shop for a consistent customer experience.

Implementation

04. THE RESULTS

A Three Part Harmony

Improved Dealer Engagement

Significant increases in dealer participation and claimed accounts.

Customers now enjoy a unified shopping experience with visibility into local inventory.

Streamlined Operations

Yamaha has laid the groundwork to expand this model internationally, setting a global standard for omnichannel retail in the music industry.

Strategic Growth

05. CONCLUSION

Achieving E-Commerce Growth

The Yamaha-Locally partnership serves as a powerful example of how brands can achieve e-commerce growth while strengthening dealer relationships.

By integrating cutting-edge technology with a commitment to local retail, Yamaha is enhancing the shopping experience and setting a new benchmark for the industry. This collaboration demonstrates that online and offline channels can converge with the right strategy to create a unified, customer-centric marketplace that benefits all stakeholders.

“Our collaboration with Locally underscores the dedication of Yamaha in supporting our dealers while adapting to the demands of modern consumers. It’s about creating a unified approach that benefits customers, dealers, and the Yamaha brand alike.”

Brandon Pfaff

Director of E-Commerce at Yamaha