The Locally Blog
Here’s what’s happening at the world’s most popular online-to-offline shopping platform.
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Locally Joins European Outdoor Group to Enhance Support for Brands and Retailers Across Europe
Locally is thrilled to announce its partnership with the European Outdoor Group (EOG), a trade association dedicated to supporting the outdoor industry in Europe. This collaboration marks a significant step in Locally’s mission to connect shoppers with nearby retailers and drive more foot traffic to local stores. By joining EOG, Locally aims to better support European brands and retailers through tailored tools and strategies that encourage shoppers to choose click-and-collect solutions.
A Year in Review: Building a Legacy for the Future
Reflecting on 2024: A Year of Growth and Milestones
As 2024 comes to a close, it feels like the perfect time to reflect on everything we’ve accomplished together. This year has been transformative—a time of building, learning, and setting the stage for the future.
We also hit a huge milestone: Locally turned 10! It’s amazing to think about how far we’ve come—from 3 guys brainstorming a problem while working “real jobs” to a thriving business where now a dedicated large team is constantly evolving to meet the needs of brands, retailers, and shoppers.
Learn How Trek Used Locally’s Omni-Seller Marketplace to Foster Consumer Choice
Trek Case Study is Now Available
Trek Bicycle, a global leader in the cycling industry, has partnered with Locally to facilitate its vision of the ultimate, seamless, omnichannel shopping experience; Trek Consumer Choice.
This collaboration integrates Trek’s online presence with its extensive network of local retailers, ensuring customers can easily find and purchase Trek products both online and in-store.
Online AND Offline, Direct AND Independent, Digital AND Physical all at once.
The Online-to-Offline Shopping Journey: The Perfect Blend of Digital and Local
For brands looking to thrive in the modern retail environment, embracing online-to-offline shopping is essential. By offering robust digital tools that connect shoppers to local stores, brands can serve as the definitive marketplaces for their products. This strategy not only enhances customer satisfaction but also fosters long-term partnerships with independent retailers, preserving local ecosystems while meeting the demands of tech-savvy consumers.
686 Leans Into Local
For avid skiers and snowboarders, there’s nothing worse than needing gear mid-trip and not knowing where to find it. Whether it’s upgrading to a warmer jacket or replacing a forgotten pair of gloves, 686.com has taken this challenge head-on by leaning into local shopping. Through Locally’s Product Locator, 686 is connecting travelers and skiers with nearby retailers that stock their sought-after products—making mountain-side shopping a breeze.
Kroger Joins Locally: Connecting Local Online Shoppers to In-Stock Products
By joining Locally, Kroger ensures that customers can easily locate in-stock items from beloved brands like Stanley, Old Florida Sauce, and Traeger Grill. Whether it’s finding a Stanley tumbler for outdoor adventures, picking up a bottle of Old Florida Sauce to enhance a barbecue, or purchasing Traeger Grill supplies for a cookout, shoppers can check availability in real-time and plan their visits accordingly.
Searching for the perfect gift? A New Orleans startup helps local stores score online sales.
Mike Massey, owner of Massey’s Outfitters in New Orleans, developed Locally, a platform that enables consumers to research products online and purchase them from nearby retailers. This innovation addresses the challenge local stores face in competing with e-commerce giants by integrating real-time inventory data, allowing customers browse inventory at local shops and place orders for pickup rather than shipment.
Empowering Local Retail: How Klymit is Leveraging Locally to Drive Local Shopping
In the ever-evolving outdoor gear market, Klymit has carved a name for itself by blending innovation with user-focused design. As part of the Gathr Outdoors family, Klymit is championing a new era of consumer engagement—one that marries the convenience of online shopping with the support of local retailers. Their partnership with Locally is at the heart of this strategy, showcasing how cutting-edge tools like the Locally Store Locator and Product Locator are reshaping the shopping experience.
The Running Event LIVE 2024 Broadcast
Catch the recording of Locally’s Mike Massey at The Running Event LIVE 2024! In this must-watch session, Mike delves into the groundbreaking concept of the Omni-Seller Marketplace, showcasing how Locally is revolutionizing the connection between online and offline shopping. With real-world success stories and actionable insights, this presentation offers a fresh perspective on the future of retail. Watch now and see how brands and retailers can thrive in today’s ever-connected world!
Vibe Kayaks Enhances Customer Experience with Locally’s Store Locator and Product Locator
Since its founding, Vibe Kayaks has been all about creating high-quality kayaks and outdoor gear that empower enthusiasts to connect with nature.
To further that mission, Vibe has partnered with Locally to implement advanced Store Locator and Product Locator tools on their website, ensuring their customers can find and purchase Vibe products from local retailers with ease.
Broan-NuTone Teams Up with Locally to Bring Enhanced Convenience to Customers
Broan-NuTone has long been a trusted name in home ventilation, lighting, and air quality solutions. Now, they’re taking this commitment to the next level by implementing Locally’s Store Locator and Product Locator on their website. These tools make it easier than ever for customers to find Broan-NuTone products at nearby retailers, ensuring a smooth shopping experience that bridges the gap between online browsing and in-store purchasing.
DTC is dead. Long live DTC.
We started Locally 10+ years ago to give local stores presence in a world of increasingly-connected shoppers who do most of their product research online.
The goal was never to disrupt DTC efforts that brands had just started to undertake. We had always seen brand-direct and local wholesale as complimentary; understanding that optimizing one was the best opportunity to optimize the other.
GASGAS and Locally: Bridging Online and Offline Shopping
As a brand that thrives on innovation and performance, GASGAS has taken a bold step in aligning its online and offline shopping experience. By integrating Locally’s Store Locator and Product Locator, GASGAS ensures its adventurous customers can effortlessly find their next ride and gear, whether browsing online or heading to a nearby store.
ARB USA and Locally: Connecting Online Research to Local Purchases
In today’s fast-paced digital age, shoppers often start their buying journey online before visiting a store to make a purchase. This blend of online research and in-person shopping is precisely where ARB USA, a leader in high-quality 4x4 accessories, has partnered with Locally to bridge the gap between digital and physical retail. By employing Locally’s Store Locator and Product Locator tools, ARB USA ensures that their customers can seamlessly find and purchase their products from nearby retailers.
Yamaha Music Launches “Find It Locally” to Harmonize Online and In-Store Shopping
For music enthusiasts, the joy of finding the perfect instrument goes beyond convenience—it’s about the experience. Yamaha Music, a global leader in musical instruments, has elevated this process with the launch of their “Find It Locally” initiative. Powered by Locally’s Store and Product Locators, this new tool connects online shoppers with nearby retailers, creating a seamless shopping journey that bridges the digital and physical worlds.
Traeger Heats Up Local Shopping
Whether you’re shopping for a new grill, stocking up on wood pellets, or looking for accessories to elevate your outdoor cooking game, Traeger’s Store Locator and Product Locator make the process seamless and satisfying. Head to Traeger.com to try these tools for yourself and enjoy the perfect blend of online convenience and local accessibility.
Locally makes huge leaps with
When I founded Locally, I envisioned creating a platform that effortlessly connects hashtag#brands, hashtag#retailers, and consumers in ways that hadn’t been possible before. Today, I’m incredibly proud to say that Locally has not only realized that vision but continues to build on it by driving success through partnerships and activations. Our platform has unlocked a powerful synergy between brands and resellers, transforming how consumers shop.
Locally and TrackStreet Announce Strategic Partnership
Locally, the premier platform linking online shoppers with in-stock products at nearby retailers and TrackStreet, the leader in brand protection and resale policy compliance, today announced a strategic partnership set to revolutionize how brands and retailers align on pricing and authorized reselling standards.
Locally Signs New Retailers Enabling 55 Million Monthly Shoppers to Gear Up for Fall at Nearby Stores
NEW ORLEANS (September 16, 2024) – Locally, the leading technology provider bridging online and offline retail serving 1,000 brands and over 47,000 retailers, today announced three new retailers joining its network making it easier for consumers to gear up for fall: Anton Sport, Pro Bike+ Run, and West Marine. These strategic partnerships give consumers access to real-time inventory making it easy to find and purchase products from their favorite brands at their local retailer.
Locally Partners with ENDVR
Locally, the premier platform linking online shoppers with in-stock products at nearby retailers today announced a powerful new partnership with ENDVR, the top digital incentives and training platform designed to engage, motivate, and educate frontline store employees directly. This strategic integration empowers brands and retailers to accelerate growth by equipping store teams with advanced digital tools and in-depth product knowledge, enhancing the in-store experience and driving higher customer satisfaction.
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