The Locally Blog
Here’s what’s happening at the world’s most popular online-to-offline shopping platform.
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Champion Power Equipment Launches Locally’s Product Locator to Drive In-Store Sales
Champion Power Equipment has launched the Locally Product Locator, giving shoppers an easy way to see where Champion products—starting with the 3500-lb Synthetic Rope Winch Kit—are in stock at local retailers.
Today’s shoppers do their homework online, but the majority still prefer to complete purchases in person—especially for power equipment. In fact, Think with Google reports that 83% of U.S. shoppers plan to shop in-store as much or more than they did last year. And when a shopper sees that the exact product they want is available nearby, there’s a 70%+ chance they’ll be in that store within 48 hours.
JackRabbit Launches Locally’s Store and Product Locators to Drive More Riders into Local Bike Shops
JackRabbit, the brand behind the wildly popular micro eBike, has officially launched both the Locally Store Locator and Product Locator to help riders find JackRabbit products at nearby retailers. From urban commuters to campus cruisers, JackRabbit’s nimble, portable eBikes have become a favorite for people who want fast, fun, car-free transportation. With the new shopping tools now live at jackrabbit.bike, shoppers can browse real-time local inventory and even find a specific model—like the JackRabbit OG 2 in yellow—at stores near them.
Locally Delivers Record Quarter: Surges in New Customers, Retail Signups, and Market Momentum as “Online-to-Offline” Goes Mainstream.
New Orleans, LA, [July 14th, 2025]. Locally, the leading online-to-offline shopping platform today announced record-breaking Q2 results, including the highest-ever number of new customers, and surging demand from both brands and retailers seeking to unlock the power of “near me” commerce.
Driven by interest in local fulfillment, real-time inventory visibility, and shopper intelligence, Locally is experiencing what its leadership calls a “watershed moment” in the shift toward “near-me” retail proximity as a performance channel.
Mercury Marine Launches Locally Store and Product Locators to Power Local Shopping for Boaters Nationwide
Mercury Marine, a global leader in marine propulsion and technology, has officially launched the Locally Store Locator and Product Locator to connect online shoppers with real-time product availability at local Mercury dealers. These tools are now live on key product pages—including the SpitFire® Propeller, 1st Mate® Marine Safety & Security System, and more—helping customers quickly find and buy Mercury products nearby.
Ahnu Steps Forward with Locally Store Locator to Support Local Retailers
Originally founded with a focus on yoga-inspired performance footwear, Ahnu has become a trusted name for outdoor adventurers seeking comfortable, supportive shoes for hiking, travel, and everyday exploration. Now owned by Deckers Brands—the powerhouse behind UGG, Teva, and HOKA—Ahnu’s legacy of mindful movement continues under the wider Deckers umbrella.
To better support their network of specialty retailers and ensure their customers can shop confidently nearby, Ahnu has launched the Locally Store Locator.
LIVSN Designs Launches Locally to Support Local Retailers and Help Shoppers Find Gear Nearby
LIVSN Designs, the Fayetteville-based outdoor apparel company known for crafting versatile, durable clothing built for both trails and towns, has officially launched Locally’s Store Locator and Product Locator tools. Now, shoppers browsing LIVSN’s website can quickly see which nearby retailers have the exact products they’re looking for—making it easier than ever to try on, test out, and purchase their gear close to home.
Marmot Launches Locally Store Locator to Connect Shoppers with Local Retailers
Marmot, the iconic outdoor brand known for its performance outerwear, sleeping bags, and tents, has launched a new Locally-powered Store Locator to help shoppers quickly find authorized Marmot retailers in their area. Whether you’re preparing for an alpine expedition or a weekend trail run, it’s now easier than ever to discover where to gear up close to home.
Arcade1Up Brings Its Retro Gaming Magic to Local Stores with Locally
Since 2018, Arcade1Up has led a modern-day arcade renaissance, offering affordable, at-home versions of iconic games like Street Fighter, Pac-Man, Mortal Kombat, and NBA Jam. Backed by Tastemakers, a consumer electronics company focused on immersive home entertainment, Arcade1Up’s growth has been powered by partnerships with national retailers like Walmart, GameStop, and Best Buy.
How Most Shoppers Shop—and How That Journey Gets Broken
Modern shoppers don’t think in channels. They browse on their phones, test products in stores, search on Google, scroll through Meta, and buy wherever is most convenient. This fluid, cross-channel behavior is the norm—not the exception—and it’s time for brands and retailers to stop treating each channel as an isolated ecosystem. But too often, that journey gets broken. And when it does, brands lose.
Spring Air Helps Shoppers Find Nearby Retailers with Locally’s Store and Product Locator Tools
For over 95 years, Spring Air has helped people across the globe sleep better with mattresses built on comfort, innovation, and value. Now, they’re helping customers find and buy those mattresses more easily by launching Locally’s Store Locator and Product Locator tools on springair.com. With this new feature, shoppers browsing online can instantly see which nearby retailers carry the exact Spring Air product they’re considering—along with real-time availability and options to reserve or buy online for local pickup.
Briggs & Stratton Powers Local Shopping With Locally
Briggs & Stratton, a leader in outdoor power equipment and engine manufacturing for over a century, has launched Locally’s Store Locator and Product Locator tools across its brand sites—making it easier than ever for shoppers to find in-stock products at nearby retailers.
Lole and Garneau Launch Locally Store Locator to Power Online-to-Offline Shopping
Two of Canada’s most iconic activewear brands—Lole and Garneau—have officially joined the Locally platform, launching real-time Store Locator tools that allow shoppers to see what’s in stock at nearby stores and even transact online before heading out. The move reflects a shared commitment to supporting local retail partners while making the shopping experience more seamless and flexible for consumers.
Saucony Launches Locally Product Locator to Help Runners Find the Perfect Fit—Nearby
Great news for runners, walkers, and everyday athletes: Saucony has launched the Locally Product Locator on saucony.com. That means you can now find out exactly where your favorite Saucony shoes are in stock near you—no more bouncing between search engines and store websites trying to track down the right model, color, or size.
Shure Hits the Right Note with Locally’s Online-to-Offline Shopping Tools
Legendary audio brand Shure is cranking the volume on local retail by launching Locally’s Store Locator and Product Locator tools. Now, whether shoppers are searching for the iconic SM58 mic or the latest wireless in-ear monitors, they’ll be able to find Shure gear in stock nearby—fast. It’s a high-fidelity experience for shoppers and a sound investment for Shure’s retail network.
Is the era of e-commerce disruption over?
The era of e-commerce disruption is giving way to a more balanced retail reality where brick-and-mortar stores remain dominant, accounting for over 76% of core retail sales. As shoppers increasingly research online but prefer to buy nearby, platforms like Locally are helping brands bridge this gap by showing local in-stock inventory, enabling services like in-store pickup, and driving foot traffic through targeted digital marketing. Brands like YETI, Scott Sports, and Petmate use Locally to connect digital shoppers with local retail partners—proving that when shoppers can find and buy nearby, everyone wins.
Locally Product Digest - May 2025
In May 2025, Locally enhanced its online-to-offline platform with several updates. A new beta feature in ShopSense, "Suggested Orders," helps brands identify restocking opportunities with easy export options. The Product Locator now shows Buy Online alongside local availability, improving the shopping experience. SwitchLive's upgraded tracking provides real-time insights into customer interactions, such as store calls and directions. Checkout support has expanded to include major retailers like Best Buy, Walmart, and Lowe’s, increasing sales channels. Customizable marketing consent settings for the US and Canada enable brands to tailor opt-in preferences for communications.
To Win in Every Channel, Start with Specialty: Why Local Brick-and-Mortar is the Foundation of Brand Growth
To succeed across all sales channels, brands must start by growing support in local specialty stores, where expert staff, trusted product advice, and in-person experiences drive deep consumer loyalty and early adoption. As shown in recent Shop-Eat-Surf reporting, top brands like Altra, Black Diamond, Mountain Hardwear, The North Face, and even Nike are leaning into specialty retail to build stronger relationships and long-term growth. Tools like Locally’s Store Locator and Product Locator help brands amplify this strategy by connecting online shoppers to nearby in-stock inventory and knowledgeable retail partners, creating a seamless path from discovery to purchase—and fueling success across the entire retail ecosystem.
Petmate Goes Live with Locally to Support Pet Retailers Big and Small
Petmate, the trusted name behind a portfolio of beloved pet brands like Aspen Pet, Chuckit!, Dogzilla, and JW, has officially launched with Locally’s shopping solutions to help pet parents find their products at nearby stores in real time.
Now, thanks to Locally, shoppers visiting Petmate.com can search by product and instantly see which local stores have what they need in stock. Whether they’re looking for a new crate before a road trip or a last-minute toy for a furry friend, customers can browse, reserve, or purchase products for in-store pickup or same-day delivery from participating retailers.
YETI and Locally: A Partnership Powering Growth Online and In-Store
Over the past decade, YETI has transformed from a niche cooler brand into a global leader in premium outdoor products, with annual sales exceeding $1.6 billion. A key contributor to this remarkable rise has been YETI’s strategic partnership with Locally, the leading platform connecting online shoppers to in-stock products at nearby stores.
Bushnell Connects Online Shoppers with Local Retailers via Locally
Bushnell, the iconic brand known for high-performance optics and outdoor products, has launched Locally’s Store Locator and Product Locator tools on Bushnell.com. Now, when shoppers browse binoculars, rangefinders, spotting scopes, or trail cameras online, they can instantly see what’s available at nearby stores and head in to make a purchase—often the same day.

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