Over the past decade, YETI has transformed from a niche cooler brand into a global leader in premium outdoor products, with annual sales exceeding $1.6 billion. A key contributor to this remarkable rise has been YETI’s strategic partnership with Locally, the leading platform connecting online shoppers to in-stock products at nearby stores.

Bushnell, the iconic brand known for high-performance optics and outdoor products, has launched Locally’s Store Locator and Product Locator tools on Bushnell.com. Now, when shoppers browse binoculars, rangefinders, spotting scopes, or trail cameras online, they can instantly see what’s available at nearby stores and head in to make a purchase—often the same day.

Locally is rapidly becoming a go-to platform for the consumer electronics industry, connecting online shoppers with thousands of brick-and-mortar retailers carrying the gear they want—right now. As more brands recognize the value of a hybrid shopping experience, Locally is powering a new era of discovery-to-doorstep convenience that starts online but finishes locally.

From grilling aficionados to first-time BBQers, people love getting their hands on the right tools, accessories, and ingredients in person. In fact, 70% of grillers say they prefer to buy items like charcoal, wood chips, and grilling tools at a physical retail location where they can browse, compare, and get advice on what to buy. That’s especially true during peak cookout season, when timing and availability are everything.

Rumpl—the brand that reinvented the blanket with performance materials and sustainable design—is now helping customers find their products at local retailers with the help of Locally’s Shopping Experience tools. Starting today, Rumpl’s website is equipped with Locally’s Store Locator and Product Locator.

For pet brands, surfacing local availability on their product pages helps convert online interest into real-world purchases—and shows support for retail partners. For PetSmart, Petco, and Meijer, it’s a way to attract more customers to their stores while delivering on the promise of convenience and reliability.

Pedego® Electric Bikes has always believed that the best way to experience an e-bike is to ride one. That philosophy—paired with an expansive network of locally owned Pedego-branded stores—makes their new partnership with Locally a perfect fit.

In April 2025, Locally rolled out updates to enhance user experience and efficiency. Highlights include improved ShopSense Campaign Performance dashboards with new filters and visuals, faster sales rep tagging, and expanded “Kits” support for Ship to Store. API and CSV updates improve data workflows, while Store Locator maps now better maintain store priority. Dealer file matching was also improved to reduce syncing issues. For access, contact your Client Success Manager.

Yonex, the global leader in racquet sports equipment, has officially launched Locally’s Store Locator and Product Locator on its website—giving shoppers an easy way to find Yonex gear in stock at nearby retail stores and complete their purchase with local pickup or same-day fulfillment.

When a brand increases its presence in one channel like DTC, it doesn't necessarily mean overall revenue will grow proportionally. In fact, beyond a certain point, growth in one channel actively cannibalizes revenue from another. This creates the "Omnichannel Paradox" – the counterintuitive reality that maximizing a seemingly more profitable channel can decrease total revenue.

When shoppers see, touch, and experience products in their local community, it creates trust and drives immediate purchasing decisions. Local retail acts as a vital connection point between the digital and physical worlds, effectively converting online browsing into offline buying. Moreover, local presence fosters stronger brand recall, enhances credibility, and supports community-driven consumer loyalty, laying a solid foundation for long-term growth.

Through a new integration with Locally, Saxx is bringing real-time inventory visibility to their website, allowing customers to quickly locate and purchase products at retailers near them. Whether you’re looking for the latest DropTemp™ cooling briefs or need to stock up on your everyday essentials, Saxx is making the shopping experience seamless—online and in-store.

Scott Sports USA has launched a click-and-collect sales channel integrated with Locally, enabling customers to browse and purchase Scott bikes online and pick them up at their chosen local bike retailer. Rob Aguero, Scott Sports’ USA sales director, emphasized the crucial role of local bike dealers in the cycling community and the importance of supporting them through this initiative.

I’m excited to share this month’s product updates with you— it’s packed with new tools and insights to help you drive more sales, track performance, and expand your reach.

Locally’s Retail Campaign Studio connects online shoppers to nearby in-stock products through geo-targeted, trackable ads. This tool boosts conversions by directing consumers to local retailers for in-store pickup, delivery, or shipping, strengthening brand-retailer relationships and driving local sales.

Barnes & Noble’s resurgence highlights how local bookstores are winning over digital platforms by prioritizing community-driven curation. Under CEO James Daunt, stores now tailor inventory to local tastes instead of relying on corporate mandates, creating a more engaging and personalized shopping experience. This shift has led to increased profitability and expansion, proving that physical stores can thrive by focusing on local connections in a digital-dominated world.

Why are brands that are doubling down on direct sales losing across all channels to brands that are doubling down on wholesale and local retail? The answer has to do with how shoppers become familiar with and gain affinity toward brands. In this post we explore the multi-channel funnels of online-to-offline and offline-to-online.

Consumers are increasingly shopping local stores for the connection and trust with retailers. In fact, 71% of customers prefer local retailers even if it meant a higher price, according to data from Locally, a real-time network of 55,000 retailers in the U.S.

The holiday shopping season revealed a 8.7% increase in sales, compared to 2023, and a surge in mobbing shopping, according to a press release.

Woodland, WA – G. Loomis, a prominent name in the fishing tackle industry, is pleased to announce the launch of a new direct-to-consumer (D2C) channel for its distinguished range of fly fishing rods. This initiative aims to enhance the shopping experience for fly anglers while creating new opportunities for product research and sales. By adopting this approach, G. Loomis is dedicated to continuously developing closer customer connections. 

While the 2024 holiday shopping season data revealed an 8.7% increase in sales compared to last year and a notable surge in mobile shopping, an untold story is the growing consumer preference for local retail. According to Locally's real-time network of over 55,000 retailers worldwide, 71% of consumers preferred local retailers and nearly 50% of online shoppers abandoned carts when a local pickup wasn't an option.