Store owners once viewed e-commerce as a mounting threat to their survival. Now, more bricks-and-mortar stores are thriving after integrating their properties with the online shopping experience.

Shoppers browse in person to see, touch or try on items before ordering them online. They are picking up or returning purchases in stores. And retailers are increasingly relying on their shops as fulfillment hubs, shipping items ordered online from store stockrooms in addition to warehouses.

Overall, nearly 42% of e-commerce orders last year involved stores, up from about 27% in 2015, according to research firm GlobalData.

Dillard's, a prominent figure in the American retail landscape, has taken a significant step forward in enhancing its digital shopping experience by partnering with Locally. This collaboration is set to revolutionize how consumers access and purchase products from Dillard's extensive inventory.

Foot Locker, a leading global retailer of athletically inspired shoes and apparel, has taken a significant step forward in enhancing its digital customer experience. The company has announced a partnership with Locally, a cutting-edge platform that enables retailers to display their in-stock items online. This collaboration will allow customers to see what is available at Foot Locker’s numerous global locations directly on the websites of popular brands such as Hoka, Brooks Running, and Asics.

Main Street businesses — those with less than $10 million in annual revenues and some sort of physical presence — are, in many ways, the engines of the U.S. economy. PYMNTS Intelligence’s Main Street Index finds steady growth in key regions dating back to 2019.

Next Adventure, a renowned name in the outdoor retail sector, exemplifies innovation and community engagement in its business practices. With its roots deeply planted in the Pacific Northwest, Next Adventure has become a favorite among outdoor enthusiasts for its extensive range of products and commitment to sustainability. This article explores the history of Next Adventure, the strategic locations of their stores, and their choice of using Locally to showcase their inventory on prominent brand sites.

Knockaround's partnership with Locally.com reflects a strategic move to connect with more customers by leveraging the convenience of online shopping with the instant gratification of in-store purchasing. The product locator tool on Knockaround's website enables customers to input their location and immediately see a list of nearby stores that carry their desired products. This not only helps in reducing online shopping uncertainty about product looks and fits but also supports local businesses by driving foot traffic to physical stores.

Dovetail is looking to streamline the way consumers purchase its apparel, while driving foot traffic and revenue for the brand’s nationwide network of retail partners.

In an effort to further enhance customer engagement and streamline the shopping experience, Algonquin Outfitters has adopted Locally, a cutting-edge platform that integrates online and offline shopping experiences. Locally allows customers to view the availability of products like those from Pulse SUP, a major brand partner known for its high-quality stand-up paddleboards, in real-time at nearby stores. This integration supports the consumer's desire to support local businesses while enjoying the convenience of online shopping.

With the launch of Locally's Product Locator on Kala Brand Music's platform, the stage is set for an unparalleled shopping experience, where the melody of convenience harmonizes seamlessly with the rhythm of community support. Whether you're a seasoned musician or an aspiring virtuoso, this innovative collaboration invites you to discover the joy of music in a whole new key.

While the allure of online purchasing is undeniable, many musicians still crave the tangible experience of trying out instruments before making a commitment. Recognizing this need for a seamless blend of online and offline shopping, Music & Arts has taken a pioneering step by sharing its real-time inventory with Locally, enhancing the accessibility of their products and enriching the online shopping journey for musicians worldwide.

At the heart of BodyGlove's omnichannel strategy lies its integration with Locally, a powerful platform that connects online shoppers with real-time inventory and local pickup options. This integration bridges the gap between the digital and physical realms, offering customers unparalleled convenience and flexibility.

What sets D'Ornellas Bike Shop apart, however, is not just its exceptional products but its forward-thinking approach to customer service. Recognizing the importance of leveraging technology to enhance the shopping experience, the team at D'Ornellas recently partnered with Locally, a platform designed to connect online shoppers with local retailers. This partnership has paved the way for a seamless integration between D'Ornellas Bike Shop and Felt Bikes, a leading manufacturer of high-performance bicycles.

Green Top Sporting Goods has taken a pioneering step in enhancing the online-to-local shopping experience by partnering with Locally, a platform that seamlessly connects retailers' inventory with brand websites.

Santa Cruz Bicycles is giving their shoppers the ultimate omnichannel experience. Browse their site online, but have your purchased shipped and assembled to a nearby bike shop for delivery, fitting, and warranty.

PYMNTS Intelligence and Visa teamed up to write an article outlining consumer online-to-offline shopping behavior. We’ve summarized their findings, but please be sure to consider reading the entire article - which is linked.

Having a strong online presence is essential for retail success. With consumers increasingly turning to the internet to research and purchase products, retailers must ensure that their websites are engaging, informative, and easy to navigate. However, creating and maintaining compelling website content can be a daunting task, especially for retailers with limited resources or technical expertise.

Locally's Listing and Review Management platform empowers businesses with a centralized hub to effortlessly manage their brand and retailer locations. No more juggling between different platforms or struggling with inconsistent information—this all-in-one solution provides businesses with complete control over their online presence.

Nike CEO “we must lean in with our wholesale partners to elevate our brand and grow the total marketplace,” Donahoe detailed, saying what the market has noted for some time.