In an era where convenience and accessibility are paramount, No Boundaries Sport, a renowned bike, running, and outdoor gear shop in Florida, has taken a significant step forward by partnering with Locally. This move not only expands their reach but also enhances the shopping experience for their customers. Here’s a look into how this collaboration started and what it means for both the company and its customers.

Pro Bike + Run is partnering with Locally, an innovative platform that facilitates online-to-offline shopping, Pro Bike + Run is capitalizing on a unique opportunity to receive sales referrals directly from their brand suppliers' websites. This collaboration not only drives sales but also supports local economies by connecting customers with their nearest store locations.

Store owners once viewed e-commerce as a mounting threat to their survival. Now, more bricks-and-mortar stores are thriving after integrating their properties with the online shopping experience.

Shoppers browse in person to see, touch or try on items before ordering them online. They are picking up or returning purchases in stores. And retailers are increasingly relying on their shops as fulfillment hubs, shipping items ordered online from store stockrooms in addition to warehouses.

Overall, nearly 42% of e-commerce orders last year involved stores, up from about 27% in 2015, according to research firm GlobalData.

Main Street businesses — those with less than $10 million in annual revenues and some sort of physical presence — are, in many ways, the engines of the U.S. economy. PYMNTS Intelligence’s Main Street Index finds steady growth in key regions dating back to 2019.