Camping World: Connecting Shoppers to Local Inventory Through Locally

Discover a New Way to Travel

2025 Camping World & Locally Case Study

01. CLIENT OVERVIEW

A Legacy of Adventure

Camping World has built its reputation as the largest dealer and retailer of RVs and RV Gear in the United States.

With more than 200 retail locations across 40+ states, Camping World has become a one-stop destination for adventurers preparing to hit the road or the campsite. Founded in 1966 in Bowling Green, Kentucky, Camping World has grown steadily over the decades, expanding its reach alongside America’s booming RV lifestyle.

Nationwide Reach, Local Connection

Today, the company serves customers nationwide, from small-town dealerships and service centers to sprawling supercenters. Their community presence extends online as well, where shoppers engage with Camping World’s updates and promotions on Facebook, Instagram, LinkedIn, and X/Twitter.

Shoppers will find everything from coolers, folding chairs and stoves to RV furniture, appliances and kitchen items alongside specialty items designed for campers and RV owners alike. Their inventory spans trusted household brands as well as niche gear brands, making it possible for every adventurer to gear up in one stop.

Everything for Life on the Road

In addition to RV sales and service, Camping World’s stores are stocked with outdoor living products, camping gear, and essentials for life on the road.

02. LOCALLY INTEGRATION

Meeting Shoppers Where They Begin

According to Think with Google, 83% of U.S. shoppers research online before heading to a store — and Locally helps Camping World bridge that journey by showing where products are available nearby.

For today’s shoppers, the path to purchase almost always begins online. Shoppers who know an item is waiting for them at their local store are far more likely to visit within 24–48 hours, turning online searches into in-store foot traffic. Locally has written extensively about this online-to-offline behavior in posts like Why Brands Must Embrace Online-to-Offline Shopping.

Camping World’s integration with Locally’s tools ensures that customers can research products and availability online before visiting their nearest location.

“Our customers love the freedom that comes with the RV and outdoor lifestyle, and that freedom is aided by convenience. Locally helps us deliver that by connecting digital discovery directly to our store shelves. When shoppers are able to see what is available nearby, it creates confidence and urgency—and that gets them on the road faster.”

Emily Causseaux
Sr. Director of Merchandising and Omnichannel at Camping World

“Camping World is a cornerstone of the American outdoor lifestyle, and we’re thrilled to help their team connect digital shoppers with real-time, in-store inventory on their vendor’s websites. Their nationwide presence combined with Locally’s platform creates a powerful way to get customers into stores and out on the road with the gear they need.”

Scott Albright
VP of Retail at Locally