Consumers are increasingly shopping local stores for the connection and trust with retailers. In fact, 71% of customers prefer local retailers even if it meant a higher price, according to data from Locally, a real-time network of 55,000 retailers in the U.S.

The holiday shopping season revealed a 8.7% increase in sales, compared to 2023, and a surge in mobbing shopping, according to a press release.

Woodland, WA – G. Loomis, a prominent name in the fishing tackle industry, is pleased to announce the launch of a new direct-to-consumer (D2C) channel for its distinguished range of fly fishing rods. This initiative aims to enhance the shopping experience for fly anglers while creating new opportunities for product research and sales. By adopting this approach, G. Loomis is dedicated to continuously developing closer customer connections. 

While the 2024 holiday shopping season data revealed an 8.7% increase in sales compared to last year and a notable surge in mobile shopping, an untold story is the growing consumer preference for local retail. According to Locally's real-time network of over 55,000 retailers worldwide, 71% of consumers preferred local retailers and nearly 50% of online shoppers abandoned carts when a local pickup wasn't an option.

Mike Massey, owner of Massey’s Outfitters in New Orleans, developed Locally, a platform that enables consumers to research products online and purchase them from nearby retailers. This innovation addresses the challenge local stores face in competing with e-commerce giants by integrating real-time inventory data, allowing customers browse inventory at local shops and place orders for pickup rather than shipment.

Catch the recording of Locally’s Mike Massey at The Running Event LIVE 2024! In this must-watch session, Mike delves into the groundbreaking concept of the Omni-Seller Marketplace, showcasing how Locally is revolutionizing the connection between online and offline shopping. With real-world success stories and actionable insights, this presentation offers a fresh perspective on the future of retail. Watch now and see how brands and retailers can thrive in today’s ever-connected world!

NEW ORLEANS —

NEW ORLEANS (December 3, 2024) – Locally, the leading technology solution bridging online and offline retail since 2014, today debuted the first Omni-Seller Marketplace (OSM) in partnership with Trek Bicycle, a global leader in the cycling industry. Locally’s OSM platform enables manufacturers to develop a robust brand-centric shopping journey unifying every possible channel with an unlimited number of sellers. 

Locally, the premier platform linking online shoppers with in-stock products at nearby retailers today announced a powerful new partnership with ENDVR, the top digital incentives and training platform designed to engage, motivate, and educate frontline store employees directly. This strategic integration empowers brands and retailers to accelerate growth by equipping store teams with advanced digital tools and in-depth product knowledge, enhancing the in-store experience and driving higher customer satisfaction.