Market Intelligence

Unlock the power of Locally’s exclusive data—real-time inventory, in-store sales and attribution, and local demand signals—to drive smarter decisions.

Access Hidden Insights

Locally delivers the most powerful retail insights by combining real-time inventory, sales data, and shopper behavior signals to help brands and retailers understand demand, optimize strategies, and drive in-store sales.

Retail’s Most Powerful Data Set

Locally collects real-time inventory from over 55,000 physical stores, guides the path of 60M unique shoppers per month, and calculates attribution through the entire shopping journey.

Core Insights

Free for Brands and Retailers

Locally Analytics provide clients with deep insights into product and shopper trends.

Locally’s Core Insights platform enables brands and retailers to visualize inventory, sales, and demand trends for specific geographic areas.

  • One Unified View Out of Box
    Access key metrics: Executive level charts, graphs and reports on Shoppers, Sales, and Retailers.

  • Determine Direct and Indirect Sales
    Analyze sales comprehensively—by a specific retailer or a specific UPC/item level. Quantify digitally-influenced local sales for each retailer

  • Engagement and Funnel Insights
    Track shopper interactions and visualize the journey from impression to sale.

Enterprise Analytics

ShopSense

  • Real-Time Inventory at 55,000+ stores

  • Real-Time Direct and In-Store Sales

  • Localized Consumer Demand Trends

  • Pricing, Turnover, and Marketshare Trends

  • Available via Console, FTP, or API

Our enterprise analytics solution, ShopSense, enables clients to access the complete set of data that Locally uses to enhance the consumer journey:

ShopSense Intelligence

  • Locally Offers Ship-to-Store Solutions

    Inventory

    Throw Away the Spreadsheets
    See inventory from every connected store, including small independents, all in one place.

    Rep Specific Analysis
    Track inventory trends by store, zip, state, country, DMA, or sales territory via dashboard, reports, or API/BI tools.

    Local Pricing Insights
    View local pricing, stock levels, and unit costs in real time.

    Access Inventory Reports
  • Real-time Sales Reporting

    Sales

    Actionable Sales Reporting
    Track total sales and product performance by store, zip, state, country, DMA, or sales territory.

    Product-Specific Metrics
    Access total sales, product performance, taxonomy breakdowns, and key metrics like Sales Share and Sales Velocity.

    Avoid Missed Sales
    Monitor days of inventory to project stock longevity and sales trends.

    Steer Marketing Spend
    Monitor where marketing dollars are best spent.

    Access Sales Reports
  • Shopper Demand Insights

    Demand

    Regional Shopper Behavior
    Track demand by product/category across various locations: store, zip, country, state, DMA, or rep territory.

    Target Marketing Toward Demand
    Monitor how consumer demand evolves to identify shifts and opportunities in purchasing behavior.

    Spot Sales Gaps and Opportunity
    Compare retailer inventory levels with consumer demand to spot missed sales opportunities.

    Consumer Insights for Sales Reps
    Equip your sales team to prioritize top-performing products based on consumer search behavior.

    Access Demand Reports

Discover
Local Trends

“Historically, there were only so many ways for shoppers to discover, research, and purchase new products. Today, the sheer level of media consumption happening across many different fragmented channels makes attribution difficult to track, particularly when 80% of retail sales are still coming from physical stores.”

EMARKETER senior analyst Blake Droesch

Campaign Analytics

Monitor online and offline ad campaigns and track their performance across channels, locations, and stores using a single console view.

  • Determine Effectiveness of Local Campaigns
    Online to in-store closed-loop sales attribution and influence of specific marketing campaigns.

  • See Where Funnel Falloff is Happening
    Identify where in the process, from impression to order, marketing campaigns need to be optimized.

  • Identify the Best-Performing Channels
    Determine which UTM channel is generating the most engagements and conversions to sales.

  • Demonstrate Marketing Payoff to Retailers
    Filter by campaign source and tie back to products sold