Digitally influenced retail sales--currently account for 62% of total retail sales and will account for 70% by 2027, according to a Forrester report

CBRE Group, a commercial real estate services and investment firm, has reported that the popularity of buy online, pick up in-store (BOPIS) has increased dramatically in recent years and shows no signs of slowing down. BOPIS has become a crucial part of retailers' omnichannel strategies, allowing customers to purchase items online and pick them up in physical stores, providing a convenient and efficient shopping experience. CBRE also states that BOPIS has been a major factor in the growth of brick-and-mortar retail sales, proving that physical stores still have a place in the modern retail landscape. As BOPIS continues to gain traction, retailers are looking for ways to optimize the in-store pickup process, such as implementing technology and utilizing data to improve customer experience and drive sales.

In summary, the article highlights the growing trend of BOPIS and its positive impact on brick-and-mortar retail sales. Retailers are embracing this strategy as a key part of their omnichannel approach, and working to enhance the BOPIS experience for customers.