To succeed across all sales channels, brands must start by growing support in local specialty stores, where expert staff, trusted product advice, and in-person experiences drive deep consumer loyalty and early adoption. As shown in recent Shop-Eat-Surf reporting, top brands like Altra, Black Diamond, Mountain Hardwear, The North Face, and even Nike are leaning into specialty retail to build stronger relationships and long-term growth. Tools like Locally’s Store Locator and Product Locator help brands amplify this strategy by connecting online shoppers to nearby in-stock inventory and knowledgeable retail partners, creating a seamless path from discovery to purchase—and fueling success across the entire retail ecosystem.

This week in Reno, the Grassroots Outdoor Show celebrated excellence in the outdoor industry, recognizing brands that have significantly contributed to the field. Among the winners, Patagonia stood out by clinching the prestigious Vendor of the Year award. The event also saw Nemo Equipment receive the award for Excellence in Hardgoods, while Mountain Hardwear took home the award for Excellence in Apparel. These accolades underscore the commitment of these brands to their wholesale dealer network.

Victorinox’s integration of the Locally Store Locator and the upcoming launch of the Product Locator represent a significant enhancement in the customer shopping experience. By providing access to real-time inventory and detailed product information, Victorinox is making it easier than ever for customers to find and purchase their high-quality products. This partnership underscores Victorinox’s commitment to customer satisfaction and sets a new standard for retail excellence. With these innovative tools, Victorinox continues to lead the way in delivering exceptional value and convenience to their customers.