BOPIS Market Poised to Quadruple
A new article, United States Buy Online, Pick Up In-Store (BOPIS) market analysis report, highlights several key trends and projections for Buy Online, Pick Up In-Store. The BOPIS market is expected to experience substantial growth, with projections indicating it will reach approximately $440.39 billion by 2032, growing at a compound annual growth rate (CAGR) of 16.45% from $111.84 billion in 2023.
Key drivers of this growth include the convenience and cost savings BOPIS offers consumers, such as avoiding shipping fees and reducing waiting times for deliveries. The COVID-19 pandemic significantly accelerated the adoption of BOPIS, as consumers sought safer, contactless shopping options. Nearly half of American consumers have utilized BOPIS, with about 50% making additional purchases when picking up their orders, which boosts retailer profits and customer loyalty.
Major players in the U.S. BOPIS market include Walmart, Home Depot, Kroger, Macy’s, Kohl’s, Costco, Best Buy, and Nordstrom. These companies have implemented BOPIS to stay competitive and cater to consumer preferences. The market covers various product categories such as auto parts, food and beverages, apparel, health and personal care, electronics, office supplies, toys, furniture, and media.
Technological advancements and increased digitalization, particularly in North America and Europe, have also played a crucial role in the widespread adoption of BOPIS. The rise in smartphone usage and improved e-commerce platforms have made it easier for consumers to shop online and pick up their purchases in-store efficiently.
For more detailed information, you can refer to the sources from Business Wire, GlobeNewswire, and Renub Research