Consumer love for local retailers on the rise.

syndicated from retailcustomerexperience.com

Feb. 3, 2025

Consumers are increasingly shopping local stores for the connection and trust with retailers. In fact, 71% of customers prefer local retailers even if it means a higher price, according to data from Locally, a real-time network of 55,000 retailers in the U.S.

The holiday shopping season revealed an 8.7% increase in sales, compared to 2023, and a surge in mobile shopping, according to a press release.

"The 2024 holiday season confirmed that consumers value connection, trust, and the tangible benefits of shopping locally," Mike Massey, founder and CEO of Locally, said in the release. "The data shows a clear and sustained shift toward local retail as a preferred choice. Consumers increasingly demanded the flexibility to browse and buy on their terms, and local retailers were quick to respond with omnichannel strategies that bridged the gap between digital and physical commerce."

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This past holiday season saw a 7.5% year-over-year growth in buy online, pick up in store and reserve online, pick up in store transactions, according to the release, and nearly 50% of online shoppers abandoned carts when local pickup wasn't an option.

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