G. Loomis Expands Direct-To-Consumer Channel For Its Fly Fishing Rods

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Woodland, WA – G. Loomis, a prominent name in the fishing tackle industry, is pleased to announce the launch of a new direct-to-consumer (D2C) channel for its distinguished range of fly fishing rods. This initiative aims to enhance the shopping experience for fly anglers while creating new opportunities for product research and sales. By adopting this approach, G. Loomis is dedicated to continuously developing closer customer connections. 

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Through this D2C channel expansion, gloomis.com provides seamless access to the entire portfolio of G. Loomis fishing equipment. Additionally, through the brand’s integration with locally.com, anglers can combine online purchasing with in-store pickup for a comprehensive shopping experience. Dealers authorized through locally.com remain essential in consumers’ online shopping journeys and can maximize engagement opportunities through direct participation in the brand’s D2C channel. Authorization offers access to the entire range of G. Loomis customers, allowing dealers to share their inventory, manage listings, and promote events all through the G. Loomis website.

For more information about G. Loomis, please visit www.gloomis.com. If you’re interested in the brand’s expanding U.S. direct-to-consumer channel, please reach out to Viet Nguyen at vinguyen@shimano.com. For inquiries regarding the brand’s Canadian direct-to-consumer channel, please contact Glenn Cameron at gcameron@shimano.com.

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