Grow Local Sales with Locally’s Retail Campaign Studio

O2O ShoppingBrand PartnersLocally Products

Feb 25

In today’s fragmented shopping landscape, connecting online consumers with in-stock products at local retailers is more critical than ever. While traditional digital advertising drives brand awareness and engagement, many campaigns fail to bridge the gap between online interest and in-store action.

Enter Locally’s Retail Campaign Studio, a game-changing tool enabling brands to create geo-fenced, product-specific ad experiences that connect consumers to local or online inventory seamlessly.

This innovation allows brands to transform paid media into highly targeted, conversion-driven campaigns that drive foot traffic and sales at brick-and-mortar stores.

What Is the Retail Campaign Studio?

Locally’s Retail Campaign Studio is a powerful solution designed to generate unique, trackable links for digital ads, ensuring that consumers are directed to the most relevant shopping experience based on:

Product availability at nearby stores
Consumer location for geo-targeted results
Preferred shopping options (in-store pickup, local delivery, or shipping)

This tool automates the link-building process, making it easy for brands and retailers to create localized ad experiences at scale, without manual adjustments or guesswork.

Why Shoppable Ads Matter for Retail & Brands

Many brands invest heavily in social programmatic campaigns but struggle to drive in-store visits or conversions beyond their e-commerce site. With Retail Campaign Studio, brands can:

1. Convert Digital Interest into Local, In-Stock Purchases

Instead of leading consumers to a generic product page, Locally’s Retail Campaign Studio guides them directly to real-time inventory at nearby stores, making it easier to complete a purchase. Brands can geo-target their ads to locations where products are in stock only.

Example:

A shopper clicks on a Meta ad for a Patagonia jacket. Instead of being sent to a national product page, they’re instantly shown where that exact jacket is in stock at their nearest outdoor retailer—ready for pickup today.

2. Drive Brand Awareness and Connect to Where-to-Buy

Many digital ad campaigns generate brand awareness but fail to provide a clear, immediate path to purchase. Consumers often see an ad and express interest but then struggle to find the product in stock locally.

Shoppable Ads solves this by directly integrating “Where-to-Buy” functionality into ad campaigns, ensuring every click leads consumers to verified, real-time local inventory. Instead of simply engaging with an ad, consumers can immediately find the product at a nearby store and complete their purchase. This means:

Strengthening brand awareness while also driving real-world sales
Ensuring ad spend is directly tied to measurable purchase behavior
Supporting both direct-to-consumer and retail distribution strategies

3. Increase Retailer Engagement & Strengthen Partnerships

Many brand-funded ads typically drive traffic to their e-commerce sites, leaving retail partners out of the equation. With Locally’s Retail Campaign Studio, brands can:

Support local retailers by driving traffic to their stores
Strengthen wholesale relationships through co-marketing opportunities
Give consumers more choices—buy online or in-store

4. Improve Ad Performance with Higher Conversions

A significant challenge in digital advertising is losing consumers in the buying journey due to friction points—such as requiring multiple clicks to find the right product in stock. Retail Campaign Studio eliminates this issue by:

Reducing steps to checkout
Providing immediate inventory confirmation
Delivering higher click-through rates and lower bounce rates

5. Capture and Analyze Key Consumer Insights

Every Dynamic Ad Link is fully trackable, providing brands with deep insights into:

Which ads drive the most in-store visits (direct and indirect)
What products are most frequently searched and purchased
How consumer behavior varies by region and channel

These insights allow marketing teams to optimize campaigns in real time and make data-driven decisions about ad spend and targeting.

How Brands Can Use Locally’s Shoppable Ads

1. Social and Display Ads

Run hyper-localized Facebook and Instagram campaigns that drive traffic directly to in-stock products at local retailers.

Example: A running shoe brand launches a Facebook Shopping campaign where every ad click sends shoppers to a Locally-powered landing page showing real-time inventory at stores within their zip code.

2. Email Marketing

Enhance email promotions with “Find It Locally” buttons that direct customers to nearby stores carrying the product.

Example: A brand’s new product launch email includes geo-targeted store links so subscribers can see where to buy the item in their area.

3. Influencer Marketing

Provide trackable links to influencers and publishers, allowing them to drive traffic to in-stock products at local retailers instead of just linking to a national brand site.

Example: An outdoor gear blogger shares a review of a new backpack, linking to a Locally-powered page where readers can find it at their nearest retailer.

4. QR Codes for Offline Activation

Enhance print ads, in-store displays, or packaging with QR codes that send shoppers to dynamic product links showing real-time availability near them.

Example: A guitar brand places a print ad in a magazine – scanning it takes customers to a Locally-powered page showing where the model is in stock nearby.

The Future of Omnichannel Advertising

As the retail landscape evolves, the brands that seamlessly integrate digital campaigns with local shopping experiences will win.

Locally’s Retail Campaign Studio enables brands to: