Is the era of e-commerce disruption over?
RetailDive says yes, let’s look at why.
The era of e-commerce disruption is giving way to a new retail reality: brick-and-mortar stores are not only surviving—they’re thriving. According to a recent report from Colliers, physical stores still account for over 76% of core retail sales, and that dominance is expected to continue.
Pedego blends the online and offline shopping experiences
While online shopping remains a significant part of the retail landscape, the rapid growth of e-commerce has slowed. Retailers are now focusing on integrating their online and offline channels to meet evolving consumer expectations. In 2024, stores were integral to about a third of online retail sales through services like in-store pickup and ship-from-store, a milestone reached earlier than anticipated
LEAR MORE: ONLINE-TO-OFFLINE IS BECOMING THE GOLD STANDARD
This shift underscores the importance of creating seamless omnichannel experiences. Consumers increasingly research products online before making in-store purchases, highlighting the need for retailers to bridge the gap between digital and physical shopping.
Platforms like Locally are at the forefront of this transformation. Locally helps brands, reps, and retailers sell more products to nearby online shoppers by providing real-time inventory visibility, smarter inventory management, and digital marketing tools that target local consumers. By showcasing in-stock products at nearby stores, Locally drives online shoppers into local stores, enhancing the shopping experience and boosting sales.
online and offline shopping options are seamlessly blended at petmate.com
In an era where the lines between online and offline shopping are increasingly blurred, leveraging tools like Locally enables retailers to meet consumers where they are—both digitally and physically. As the retail landscape continues to evolve, integrating online convenience with in-store experiences will be key to sustained success.
Real-World Success Stories
Petmate: This pet product brand integrated Locally’s tools to help customers find products at nearby stores in real-time. Whether it’s a last-minute toy or a new crate, shoppers can browse, reserve, or purchase products for in-store pickup or same-day delivery from participating retailers. LEARN MORE
YETI: Known for its premium outdoor products, YETI partnered with Locally to connect online shoppers with local retailers, enhancing both online and in-store sales. LEARN MORE
Scott Sports: By leveraging Locally’s Store Locator and Product Locator tools, Scott Sports enables customers to browse and purchase bikes online and pick them up at their chosen local bike retailer, supporting local dealers and enhancing the customer experience.
Enhancing the Customer Journey
Locally’s tools not only facilitate product discovery but also enhance the overall customer journey. Features like real-time inventory updates, geo-targeted ads, and seamless checkout options ensure that customers have a consistent and convenient shopping experience, whether online or in-store.
The Road Ahead
As the retail landscape continues to evolve, integrating online convenience with in-store experiences will be key to sustained success. Platforms like Locally are at the forefront of this transformation, enabling brands and retailers to meet consumers where they are—both digitally and physically.
