Locally makes huge leaps with

When I founded Locally, I envisioned creating a platform that effortlessly connects brands, retailers, and consumers in ways that hadn’t been possible before. Today, I’m incredibly proud to say that Locally has not only realized that vision but continues to build on it by driving success through partnerships and activations. Our platform has unlocked a powerful synergy between brands and resellers, transforming how consumers shop.

At Locally, we understand that a global brand is only as strong as the community of local retailers that support it. This is where we come in—helping to forge those essential connections. By enabling brands and retailers to collaborate in serving shoppers, we create a dynamic ecosystem that allows everyone to thrive. When a brand partners with retailers who understand its value proposition, it’s not just about selling products; it’s about creating lasting customer experiences that transcend traditional shopping models.

Courtesy of Baron Maddock.

This year has been monumental for us, as we’ve activated partnerships with major retail players like Nordstrom, Dillard's Inc. and Foot Locker. These retailers, each with a deep-rooted history in their industries, bring immense value to the brands they carry—and through Locally, we make that connection more vital than ever. This next level of activation is not just about getting products on shelves but about giving consumers the flexibility to shop in the ways that work best for them in-store, online, or both.

I’m incredibly proud of the team at Locally, from sales to support to engineering, who have allowed us to scale new retailer adoption. Navigating the complexities of retail partnerships takes a unique blend of talent and determination, and our team has continually demonstrated an ability to do so. They get that it’s not just about bringing on retailers—it’s about ensuring that every activation drives value for both brands and their reseller partners.

This ability to effectively connect brands and retailers is what sets Locally apart. It’s not just about providing a service—it’s about creating an interconnected ecosystem that benefits everyone involved. Each new retailer who joins the platform strengthens this network, allowing brands to reach more local shoppers and retailers to carefully select the right assortments that align with an online-referred audience.

Looking forward, we’re committed to continuing this journey, and the future holds even more exciting opportunities for the brands and retailers who work with us. Together, we’re building a more connected, more efficient retail landscape—one where collaboration drives success and innovation leads the way. As we expand, I remain deeply proud of the role Locally plays in making this vision a reality.

To every Locally team member, our partners at Nordstrom, Dillard’s, Foot Locker, and beyond—thank you! We’re not just building something new; we’re creating a movement that redefines what’s possible in retail. And this is just the beginning.

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