Locally's April 2026 Product Digest highlights a busy quarter of launches, including a Ship-from-Store pilot with a major brand enabling retailers to fulfill D2C orders via FedEx/UPS/USPS, full US rollout of Same-Day Delivery powered by Uber Direct (with Roadie being added for large/bulky items) now supported across Headless API and CartAPI, a fully redesigned retailer onboarding experience with guided POS setup, ShopSense Suggested Orders available as a structured API with new vendor_id and Brand Product # fields, and a new Storefronts for Retailers tool for local shopping experiences; alongside smaller improvements such as developer-friendly Store Hours API structure, Brand Product IDs and vendor_id in ShopSense reporting, real-time price updates for RICS POS, upgraded Indirect Sales attribution in Retail Campaign Studio, a nightly Lightspeed R inventory sync fix, dual CTA button support in the Store Locator, and expanded Dealer List auto-sync filename support.

Modern shoppers don’t think in channels. They browse on their phones, test products in stores, search on Google, scroll through Meta, and buy wherever is most convenient. This fluid, cross-channel behavior is the norm—not the exception—and it’s time for brands and retailers to stop treating each channel as an isolated ecosystem. But too often, that journey gets broken. And when it does, brands lose.

When a brand increases its presence in one channel like DTC, it doesn't necessarily mean overall revenue will grow proportionally. In fact, beyond a certain point, growth in one channel actively cannibalizes revenue from another. This creates the "Omnichannel Paradox" – the counterintuitive reality that maximizing a seemingly more profitable channel can decrease total revenue.

For brands looking to thrive in the modern retail environment, embracing online-to-offline shopping is essential. By offering robust digital tools that connect shoppers to local stores, brands can serve as the definitive marketplaces for their products. This strategy not only enhances customer satisfaction but also fosters long-term partnerships with independent retailers, preserving local ecosystems while meeting the demands of tech-savvy consumers.

When I founded Locally, I envisioned creating a platform that effortlessly connects hashtag#brands, hashtag#retailers, and consumers in ways that hadn’t been possible before. Today, I’m incredibly proud to say that Locally has not only realized that vision but continues to build on it by driving success through partnerships and activations. Our platform has unlocked a powerful synergy between brands and resellers, transforming how consumers shop.

Local purchases support retailers and brands and enhance customer convenience. They keep money circulating within communities, strengthen customer relationships, and bolster brand trust through authenticity and social responsibility. Embracing local shopping is more than just a business strategy—it’s a commitment to building stronger communities and a sustainable future.

Locally released updates to our online-to-offline shopping technology included enhanced stock-sharing features, Google Pay support, and a new Buy Online option.

Locally directed five and a half million online shoppers to local stores this Black Friday with our industry-leading online-to-offline tools.

Locally released updates to our online-to-offline shopping technology. These updates create a more seamless experience for shoppers and help brand clients to manage dealer networks. These updates also include a new FlexOffers integration.

The holiday season brings a surge in consumer spending, making it a pivotal time for brands to leverage every possible tool at their disposal. With an ever-growing shift towards omnichannel retail, it is crucial to capture the attention of the online-to-offline shopper. Maximizing your Locally tools gives your brand a strategic edge in winning more shoppers during this bustling time of year.

Utilizing Stock Sharing reports alongside other Locally tools can be invaluable for your brand’s success and the success of the dealers in your wholesale network.

Locally, the premier online-to-offline shopping solution, launched partnerships with three new brands in September. Locally’s solutions include BOPIS, ROPIS, BOSS (Buy Online Ship to Store), and an integrated Click and Collect solution for local retailers.

Locally released updates to our online-to-offline shopping technology. These updates make it easier for shoppers to make Ship-to-Store purchases and offer a more comprehensive Store Locator tool.

Locally, the premier online-to-offline shopping solution, launched partnerships with eleven new brands in August. The solution includes BOPIS, ROPIS, BOSS (Buy Online Ship to Store), and an integrated Click and Collect solution for local retailers.

Creating a smooth online-to-offline experience for shoppers helps convert first-time buyers and increases brand affinity, growing DTC channels in turn.

Locally released updates to our ROPIS offerings, added product code support beyond UPCs, and enhanced our POS connections for Bikedesk and Lightspeed users.

Locally released updates to our Product Locator, boosted our Ship-to-Store and Same-Day Delivery offerings, and added a new affiliate integration.

Locally, the premier online-to-offline shopping solution launched partnerships with six new brands in May. The solution includes BOPIS, ROPIS, BOSS (Buy Online Ship to Store), and an integrated Click and Collect solution for local retailers.

The conversion funnel is constantly evolving with different shopper priorities rising and dropping throughout the entire process. We look at how major inputs shape the path to a purchase.

Track how shoppers engage with your Locally tools to build a more effective omnichannel strategy.