Mercury Marine, OneWater, and Locally: A New Era for Boaters
When boaters shop for parts and accessories for their boat, the journey almost always begins online. They research upgrades, fit, and rigging options long before they step into a dealership. But in the marine world, that journey often stalls without one crucial piece of information: is the exact product they’ve researched actually in stock nearby?
That’s the gap Locally now fills for Mercury Marine and dealers like OneWater Marine. Mercury, one of the world’s leading suppliers of marine parts, recently launched Locally’s suite of online-to-offline tools across its digital properties. On Mercury’s product pages, shoppers can now see whether the parts they’re considering are available at a trusted local retailer. For thousands of boaters across the U.S., that local dealer is OneWater Marine.
LEARN MORE: join.locally.com/online-to-offline-tools-for-brands
This is a game-changer. Instead of browsing specs in a vacuum, a customer looking at a trolling motor on mercury.com can confirm in real time that OneWater Marine in Buford, Georgia—or another dealership in their network—has the engine ready. That integration isn’t just convenient, it’s decisive. Locally’s data shows that when shoppers confirm product availability online, more than two-thirds complete their purchase in store within 48 hours.
LEARN MORE: join.locally.com/blog/online-to-offline-how-brands-and-retailers-can-deliver-seamless-customer-journeys
For OneWater, the benefits are immediate. Every referral from Mercury’s site translates into warm, motivated traffic walking through their doors or transacting online with attribution. It’s not abstract web clicks; it’s a real shopper, ready to buy, with Locally closing the loop between Mercury’s digital marketing and OneWater’s showroom.
LEARN MORE: join.locally.com/omnichannel-sales-tools-for-retailers
Mercury’s adoption of Locally also means OneWater gains visibility and reporting that helps sharpen its operations. Locally’s dashboard surfaces data about how boaters move between online research and in-store purchase. For a retailer of OneWater’s size, spanning nearly one hundred locations, these insights are invaluable: they guide merchandising, staffing, and marketing, all while reinforcing OneWater’s role as the essential endpoint of Mercury’s digital funnel.
LEARN MORE: join.locally.com/online-to-offline-shopping-tools
The boating world thrives on trust—between manufacturers, dealers, and customers. Mercury Marine’s launch of Locally shows how suppliers can empower their dealer networks, while OneWater Marine’s participation demonstrates how retailers can capture digital demand and turn it into showroom traffic. Together, they’re not just selling engines; they’re reshaping how boaters shop.
“We’re thrilled to bring Mercury Marine and OneWater Marine together on Locally,” said Scott Albright. “It’s the perfect illustration of how a global brand and a leading dealer network can work hand in hand to give shoppers what they expect today: confidence that the product they researched online is waiting at their local store.”
For other marine suppliers, the message is clear: supporting your dealer network with Locally doesn’t just add convenience—it builds the future of specialty retail. For retailers like OneWater, it means every brand partnership becomes more valuable. And for boaters, it means the path from online discovery to on-the-water ownership has never been smoother.
