By adding Locally’s tools to their website, Scarpa is meeting modern shoppers exactly where they are—online—and guiding them seamlessly into local stores to complete their purchase. Research shows that shoppers who see the exact product they want available nearby are highly likely to visit that store within 48 hours. For Scarpa, this means more customers walking into specialty retailers ready to buy, and for retailers, it means more traffic, higher sales, and stronger connections with their local outdoor community.

When boaters shop for an boat parts and accessories, the journey almost always begins online. They research fit, function, and rigging options long before they step into a dealership. But in the marine world, that journey often stalls without one crucial piece of information: is the exact product they’ve researched actually in stock nearby?

That’s the gap Locally now fills for Mercury Marine and dealers like OneWater Marine. Mercury, one of the world’s leading suppliers of marine parts, recently launched Locally’s suite of online-to-offline tools across its digital properties. 

Today’s outdoor consumers overwhelmingly start their shopping journey online, but most still prefer to complete their purchase in person. In fact, research shows that shoppers who discover a product is in stock nearby are highly likely to be at that store within 48 hours. By surfacing real-time availability, Kokopelli is giving customers a direct path from digital discovery to local adventure.

JustinCASE, a brand known for its durable, thoughtfully designed travel and storage bags, has just taken a big step toward making it easier for fans to find the gear they love—right where they live. The brand has launched the Locally Product Locator, now live at jcbags.com, allowing shoppers to instantly see which local stores have the exact JustinCASE products they’re looking for, in real time.

Peavey is making it even easier for fans to find their perfect tone nearby by launching Locally’s Store Locator and Product Locator. Whether you’re searching for your next MAX® 100 100-Watt Bass Amp Combo or another Peavey classic, shoppers can see exactly where it’s in stock and even reserve it for pickup before stepping foot in a store.

JackRabbit, the brand behind the wildly popular micro eBike, has officially launched both the Locally Store Locator and Product Locator to help riders find JackRabbit products at nearby retailers. From urban commuters to campus cruisers, JackRabbit’s nimble, portable eBikes have become a favorite for people who want fast, fun, car-free transportation. With the new shopping tools now live at jackrabbit.bike, shoppers can browse real-time local inventory and even find a specific model—like the JackRabbit OG 2 in yellow—at stores near them.

Mercury Marine, a global leader in marine propulsion and technology, has officially launched the Locally Store Locator and Product Locator to connect online shoppers with real-time product availability at local Mercury dealers. These tools are now live on key product pages—including the SpitFire® Propeller, 1st Mate® Marine Safety & Security System, and more—helping customers quickly find and buy Mercury products nearby.

Originally founded with a focus on yoga-inspired performance footwear, Ahnu has become a trusted name for outdoor adventurers seeking comfortable, supportive shoes for hiking, travel, and everyday exploration. Now owned by Deckers Brands—the powerhouse behind UGG, Teva, and HOKA—Ahnu’s legacy of mindful movement continues under the wider Deckers umbrella.

To better support their network of specialty retailers and ensure their customers can shop confidently nearby, Ahnu has launched the Locally Store Locator.

LIVSN Designs, the Fayetteville-based outdoor apparel company known for crafting versatile, durable clothing built for both trails and towns, has officially launched Locally’s Store Locator and Product Locator tools. Now, shoppers browsing LIVSN’s website can quickly see which nearby retailers have the exact products they’re looking for—making it easier than ever to try on, test out, and purchase their gear close to home.

For over 95 years, Spring Air has helped people across the globe sleep better with mattresses built on comfort, innovation, and value. Now, they’re helping customers find and buy those mattresses more easily by launching Locally’s Store Locator and Product Locator tools on springair.com. With this new feature, shoppers browsing online can instantly see which nearby retailers carry the exact Spring Air product they’re considering—along with real-time availability and options to reserve or buy online for local pickup.

Legendary audio brand Shure is cranking the volume on local retail by launching Locally’s Store Locator and Product Locator tools. Now, whether shoppers are searching for the iconic SM58 mic or the latest wireless in-ear monitors, they’ll be able to find Shure gear in stock nearby—fast. It’s a high-fidelity experience for shoppers and a sound investment for Shure’s retail network.

Locally is rapidly becoming a go-to platform for the consumer electronics industry, connecting online shoppers with thousands of brick-and-mortar retailers carrying the gear they want—right now. As more brands recognize the value of a hybrid shopping experience, Locally is powering a new era of discovery-to-doorstep convenience that starts online but finishes locally.

For pet brands, surfacing local availability on their product pages helps convert online interest into real-world purchases—and shows support for retail partners. For PetSmart, Petco, and Meijer, it’s a way to attract more customers to their stores while delivering on the promise of convenience and reliability.

When shoppers see, touch, and experience products in their local community, it creates trust and drives immediate purchasing decisions. Local retail acts as a vital connection point between the digital and physical worlds, effectively converting online browsing into offline buying. Moreover, local presence fosters stronger brand recall, enhances credibility, and supports community-driven consumer loyalty, laying a solid foundation for long-term growth.

Through a new integration with Locally, Saxx is bringing real-time inventory visibility to their website, allowing customers to quickly locate and purchase products at retailers near them. Whether you’re looking for the latest DropTemp™ cooling briefs or need to stock up on your everyday essentials, Saxx is making the shopping experience seamless—online and in-store.

Why are brands that are doubling down on direct sales losing across all channels to brands that are doubling down on wholesale and local retail? The answer has to do with how shoppers become familiar with and gain affinity toward brands. In this post we explore the multi-channel funnels of online-to-offline and offline-to-online.

Hibbett Sports, one of the leading athletic apparel and footwear retailers in the United States, has joined forces with Locally to provide shoppers with an improved shopping experience. By showcasing their real-time inventory on their suppliers’ websites, Hibbett Sports makes it easier than ever for customers to discover in-stock items before heading to the store. This partnership not only helps shoppers save time but also ensures they can secure their desired products while supporting local retail.

Seamless shopping journeys aren’t optional – brands and retailers must collaborate to merge online convenience with in-store connection, meeting the evolving expectations of modern consumers.

When shopping for a musical instrument, the convenience of online shopping might seem tempting. However, there's a strong case for choosing to buy from a local music store instead. From expert guidance to personalized service and community support, local retailers offer invaluable benefits that online marketplaces simply can't match. With the help of Locally's innovative tools, finding and purchasing your perfect instrument from a nearby store has never been easier.

The 2024 Bicycle Consumer Report provides valuable insights that align closely with Locally’s services, particularly in bridging the gap between online product research and in-store purchases.