Scott Sports Partners with Locally to Power Online-to-Offline Shopping
Scott Sports, a leader in innovation for outdoor sports equipment, is bridging the gap between online research and in-store shopping by partnering with Locally. With a commitment to supporting local retailers and enhancing the customer experience, Scott Sports is now leveraging Locally’s Store Locator and Product Locator tools to guide shoppers from digital discovery to nearby purchases.
A Legacy of Innovation
Founded in 1958 in Sun Valley, Idaho, Scott Sports began with a revolutionary invention—the first tapered aluminum ski pole, a groundbreaking improvement over traditional steel poles. Since then, the company has expanded into a wide range of sports equipment, becoming a global force in cycling, running, winter sports, and motorsports. Today, Scott Sports is headquartered in Givisiez, Switzerland, and is known for its relentless drive for innovation, sustainability, and performance.
Product Categories and Global Reach
Scott Sports offers a diverse range of high-quality products for outdoor enthusiasts, including:
Cycling Bikes, helmets, apparel, shoes, and accessories.
Winter Sports Skis, snowboards, goggles, helmets, and outerwear.
Running Footwear, apparel, and accessories.
Motorsports Protective gear, goggles, and apparel.
Trail and Mountain Adventures Backpacks, hydration gear, and poles.
Operating in regions across North America, Europe, Asia, and beyond, Scott Sports maintains a strong presence in specialty retailers, ensuring their customers can find and try their products locally.
The Rise of Online-to-Offline Shopping
Recent studies highlight the importance of blending online and offline shopping experiences. According to Think with Google, 80% of shoppers research products online before heading to a store. This behavior is particularly pronounced in industries like cycling and winter sports, where customers want to ensure the right fit, performance, and style before committing to a purchase.
For Scott Sports customers, this means browsing detailed product specifications, reading reviews, and checking local inventory availability online before visiting a nearby retailer to complete their purchase. By using Locally’s tools, Scott Sports makes this process seamless and convenient.
How Locally Supports Scott Sports Shoppers
Locally’s Store Locator and Product Locator tools allow Scott Sports customers to:
Find nearby retailers that stock Scott products.
Check real-time inventory to confirm product availability.
Reserve items for in-store pickup, ensuring a smooth shopping experience.
These features not only enhance customer satisfaction but also drive foot traffic into local stores, strengthening Scott Sports’ retailer network.
The Future of Localized Shopping
By partnering with Locally, Scott Sports is reinforcing its commitment to innovation and customer satisfaction. This collaboration not only supports their global retailer network but also meets the growing demand for online-to-offline shopping experiences. For outdoor enthusiasts, it’s never been easier to find and try Scott Sports’ industry-leading products.
Whether you’re gearing up for your next cycling adventure or hitting the slopes, Scott Sports and Locally are here to ensure you can research online, shop locally, and enjoy the great outdoors with confidence.
