Scotty Launches Locally-Powered Online-to-Offline Shopping
For more than 60 years, Scotty has been a cornerstone of North American fishing—known for rugged downriggers, dependable rod holders, and the kind of marine gear that lasts season after season. From salmon boats along the Pacific Northwest to freshwater rigs across the Great Lakes, Scotty has built a reputation on durability, innovation, and supporting the specialty retailers who keep anglers on the water.
Today, Scotty is taking that commitment one step further by launching Locally’s Store Locator and Product Locator across Scotty.com. Now, whether an angler is browsing the 2106 High Performance Downrigger or researching rod holders before an early-morning run, they can instantly see which nearby retailers have the exact product in stock—right now.
A Faster Path From Research to the Water
Fishing gear isn’t something most customers want to wait days for. When you’re preparing for a trip—or your existing setup fails—you need the right part immediately. Scotty’s new Locally-powered shopping tools bridge that gap:
The Scotty Store Locator (https://scotty.com/dealers/) helps shoppers quickly find authorized dealers in their area.
The new Product Locator shows nearby shops with real-time inventory for items like the 2106 downrigger (https://scotty.com/product/2106-downrigger/).
For shoppers, this means same-day solutions. They can browse online, confirm local availability, and head straight to a dealer that’s ready to help. For retailers, it means more foot traffic, more qualified buyers, and stronger local market share.
Why Scotty Chose Locally
Scotty’s dealer network is the backbone of the brand. Locally’s tools support that ecosystem by connecting online shoppers with the independent stores they trust most—particularly in regions where fishing culture is deeply rooted.
By adopting Locally, Scotty strengthens:
Online-to-offline conversion, ensuring research turns into same-day local sales
Retailer visibility, surfacing real-time store inventory to nearby anglers
Market share protection, helping local dealers capture revenue rather than losing shoppers to marketplaces or long shipping times
It’s a seamless way to support both the brand’s digital experience and its long-standing commitment to specialty retailers.
A Few Scotty Retailers on Locally
Scotty already appears on Locally, with inventory represented by dealers such as:
Sportco – https://www.locally.com/store/sportco
Outdoor Emporium – https://www.locally.com/store/outdoor-emporium
Pacific Flyway Supplies – https://www.locally.com/store/pacific-flyway-supplies
These stores—and many more—will now benefit from higher-intent shoppers flowing directly from Scotty.com.
From Peter Maranto, Sales Director at Locally
“Scotty is one of those classic outdoor brands that anglers trust implicitly. We’re thrilled to help them connect their strong online presence with the in-store expertise of their dealers. Their retailers are going to love how much Locally improves local visibility and how many ready-to-buy shoppers it delivers.”
— Peter Maranto, Sales Director, Locally
