Optimize Conversions
Direct Add-to-Cart Solution

Use Locally’s Direct-Add-to-Cart solution to route outbound clicks straight to purchases.

Direct Add-to-Cart

Locally’s Direct Add-to-Cart solution is designed to enhance the online shopping experience by minimizing the steps required for a customer to complete a purchase. By directing shoppers straight to the checkout process, this feature effectively reduces the number of clicks, thereby streamlining the path to purchase and significantly boosting conversion rates.

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Optimized for Retailers

In online marketing campaigns, particularly those conducted through search engines and social media platforms, it’s crucial to guide potential customers as efficiently as possible toward completing a transaction. The Direct Add-to-Cart feature eliminates unnecessary intermediate pages, allowing retailers to cut down one or two steps in the purchasing process, which can lead to higher sales and improved customer satisfaction.

Empowering Brands

When brands direct traffic to retailer websites, the traditional approach often involves sending shoppers to a product detail page. However, by utilizing the Direct Add-to-Cart solution, brands can bypass this step, sending customers directly to the retailer’s checkout screen. This direct approach has been shown to potentially double conversion rates, as it reduces friction and expedites the purchasing journey.

Enhanced Marketing Capabilities

Marketing professionals can leverage Locally’s Direct Add-to-Cart functionality through various channels. Locally’s Marketing Partners have access to this feature via the Marketing API or through Google Shopping feeds, enabling them to create more effective and conversion-oriented campaigns.

Seamless Integration with Existing Tools

The Direct Add-to-Cart solution is fully compatible with other Locally offerings, such as the Google Shopping integration, Buy Online feature, and the Product Locator tool. This compatibility ensures that brands and retailers can incorporate the Direct Add-to-Cart functionality into their existing systems without disruption, providing a cohesive and efficient shopping experience for customers.