Show & Sell with Google’s Local Shopping Solution

Digital product ads help e-commerce merchants increase online interest and sales. We help you reach local shoppers on Google, making sure your products get noticed in your area.

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Integrate store inventory into Google's free See-What's-In-Store solution or run localized ad campaigns.

Every day, Google sends many of your neighborhood’s shoppers to online stores for the same brands and products you have in stock. They don’t visit your store because they don’t know you have those items available for pickup.

Locally helps shops show local buyers what’s in stock right now and offers tools for in-store pickup and local delivery.

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Direct Google integration
Smart, search-friendly landing pages
Simple transaction handling via SMS/email
Localized shopper insights

Free Local Listings

Retailers who share inventory with Locally will automatically have their selection posted to Google for free.

Google shows your store’s real-time inventory in local search results through their Local Inventory on Google platform. This is included automatically when you use Locally.

Sign up with Locally to share your inventory. Locally connects your store to Google’s local inventory automatically.
Sharing inventory with Google’s “See-What’s-In-Store” (SWIS) program is free.
Your products will show up on Google where shoppers look for your store, such as your store profile, maps, and localized “near me” searches.
Shoppers will click to to product pages on yoursite.locally.com showing your available items. If they’ve picked a size and color, they can go straight to your cart.
Retailers can also sign up for a private landing page called Storefronts.
Analytics are not included in the free tool, but you can upgrade your account to include private landing pages and access to analytics.

Using Locally’s Google Integration, retailers can connect online searches to in-store purchases, helping shoppers who want quick and easy shopping.

Shopper Stats

62% of consumers buy a majority of things in-stores

41% of shoppers who bought in-store spent time researching online.

49% of shoppers check inventory before going to a store.

Local Inventory Ads

Retailers can use Locally to run sponsored ads on Google that compete directly with e-commerce merchants.

Sponsoring search results via Google’s Local Inventory Ads platform enables stores to compete for sales with online merchants. Inclusion in product search results is based on pay-per-click model.

Once you are live with your free listings, it’s easy to get started with Google Shopping ads. Just let us know that you are ready.
You have two choices. You can use Locally’s in-house team for $49/mo. Or, you can manage your own ads with tools such as Google’s Performance Max.
Your products will still show up whenever shoppers research your store, but now they'll also appear where local shoppers look for items you sell, such as Google Shopping.
The Locally-managed system is compatible with brand-sponsored ads.
Yes. Once you have private landing pages, Locally can connect your site to Google Analytics, Google Merchant Center, and the Locally Insights platforms.

Evolving Shopper Behavior

convenience-focused shoppers used to think online shopping was best

today, even two-day shipping isn't fast enough for many shoppers.

retailers who can support online-to-offline transactions stand to gain the most over the next decade.

Locally Storefronts

Landing Pages for Locals

Send Clicks to a Branded Page for Just $99/Month

Screenshot of a Locally Storefronts site for Gearhead Outfitters Chenal showing a map, store information, and top outdoor brands.

Many retailers prefer to send shoppers to a store-branded landing page rather than a generic Locally page. Storefronts enables retailers to customize their pages with logo, colors, menus, and much more. There are self-hosted and Locally-hosted options.

Learn About Storefronts

Brand-Powered Local Co-Op Ads on Google Shopping

Locally turns every local retailer into a digital marketing expert. Brands steer marketing based on in-stock products, set the budget, and ensure that the message stays on-brand, while retailers get simple marketing help that brings more customers and sales.

Learn About Brand Co-Op

Automated Co-Op Management: Instantly distribute and track marketing funds across your dealer network.

Localized Ads for In-Stock Products: Turn shared budgets into real-time, “near me” campaigns that feature live inventory.
Integrated Attribution: Connect ad clicks to store visits and POS sales for transparent ROI.
Zero Administrative Burden: Eliminate manual claims, reimbursement forms, and reconciliation work.
Shared Analytics Dashboard: Give brands and retailers a unified view of campaign impact by store and market.

Get “See What’s In Store” for Free

Connecting POS systems lets Locally share inventory with Google's SWIS for free, showing real-time stock on Google Search and Maps for local shoppers.

Raise Your Profile with Local Inventory Ads

Retailers can join Google’s Local Inventory Ads, a pay-per-click program that shows their in-store products to nearby shoppers searching online. This helps attract customers ready to buy.

Support for Multiple Store Locations

For retailers with several stores, Locally shows the stock of each store separately, giving shoppers accurate inventory based on where they want to shop.

Seamless Integration Process

Retailers can link their POS systems to Locally to automatically share inventory data with Google. This removes manual data entry and keeps product information up to date.