Briggs & Stratton Powers Local Shopping With Locally

Briggs & Stratton, a leader in outdoor power equipment and engine manufacturing for over a century, has launched Locally’s Product Locator across its brand sites—making it easier than ever for shoppers to find in-stock products at nearby retailers.

Founded in Milwaukee, Wisconsin in 1908, Briggs & Stratton has long been the trusted engine behind lawn mowers, pressure washers, generators, and snow blowers in backyards across America. Today, the company supports a nationwide network of local dealers and retailers, from independent hardware stores to major regional chains.

By using Locally, Briggs & Stratton is helping online shoppers complete their purchase journey in-store—where they can get expert advice, same-day pickup, and post-sale service. Visitors to BriggsandStratton.com can now see real-time availability of specific products at retailers in their area and either head to the store or reserve the item online, making the path to purchase frictionless.

This rollout supports Briggs & Stratton’s goal of strengthening its local retail footprint while also improving the online shopping experience. It’s a win for customers who want fast, reliable access to products—and a big boost for retailers who carry Briggs & Stratton inventory.

“We’re thrilled to welcome Briggs & Stratton to the Locally platform,” said Mike Massey, Founder and CEO of Locally. “Their dealers are going to love this. Now, whether someone needs a new mower or a backup generator before the weekend, they can see what’s in stock nearby and get it fast—while shopping local.”

As outdoor power shoppers increasingly start their journey online, it’s more important than ever for brands like Briggs & Stratton to show local availability and drive sales into trusted retailers. Locally’s tools make that seamless, helping Briggs & Stratton grow both online and in-store market share, all while reinforcing the value of their retail partners.