Buffalo Peak Outfitters Goes Live on Locally Storefronts
Buffalo Peak Outfitters—Mississippi’s longtime destination for outdoor gear and everyday adventure wear—is now live on Locally’s Storefronts platform at shop.buffalopeak.net, making it easier for Jackson-area shoppers to discover what’s in stock and buy it locally.
You Can Find Buffalo Peak:
Jackson, MS, and the surrounding metro, with a flagship location at 4500 I-55 North, Jackson, MS 39211.
A Jackson staple for getting outside
Founded in 1986 and based in Highland Village (Jackson), Buffalo Peak has spent decades outfitting customers for everything from weekend hikes and travel to everyday comfort—backed by the kind of in-store expertise you only get from a specialty retailer.
What shoppers can find on the new Locally Storefront
Buffalo Peak’s new Storefront is built for real-world shopping: browse locally available products online and confidently choose pickup (and other same-day options where available) instead of waiting on a box.
Shoppers can explore in-stock categories like:
Footwear: running shoes, hiking shoes, boots, sandals, slippers, accessories
Apparel & gear from leading outdoor brands (example in-store availability includes brands like HOKA, Brooks Running, Patagonia, and more)
Why Storefronts makes sense for Buffalo Peak
Storefronts is designed to help specialty retailers win “near me” searches and convert that local demand into same-day store visits and purchases—without requiring a huge e-commerce buildout.
That matters because local intent is incredibly high: 76% of people who search on their smartphone for something nearby visit a business within a day, and 28% of those searches result in a purchase.
Built for local marketing—including Google Local Inventory Ads
Storefronts also helps retailers show up when shoppers are actively searching—especially through local inventory strategies. Google’s local inventory ads / local listings are built to showcase products and store info to nearby shoppers searching on Google, connecting online discovery to in-store buying.
“Buffalo Peak is exactly the kind of specialty retailer Storefronts was built for—deep local roots, trusted expertise, and customers who want the right product today, not next week,” said Scott Albright, VP of Retail at Locally. “We’re excited to help Buffalo Peak turn nearby search demand into same-day pickup and in-store sales.”
Shop Buffalo Peak locally
Explore what’s in stock and shop Buffalo Peak’s new Storefront here: https://shop.buffalopeak.net/
