Locally Redefines Modern Retail with the Launch of National Same-Day Delivery Platform for Brands and Local Dealers

Locally, the global leader in Online-to-Offline shopping solutions, today officially announced the launch of its US-based Same-Day Delivery (SDD) platform. This enterprise-level infrastructure empowers brands to turn their existing authorized dealer networks into a national web of high-speed fulfillment centers, meeting the modern shopper’s demand for instant gratification without the need for additional warehouses.

Meeting the New Standard of Shopping

Same-Day Delivery has evolved from a luxury to a critical purchase driver, with 65 percent of shoppers now considering it a deciding factor in their buying decisions. GrandView Research valued the global same-day delivery market at approximately $9.9B in 2024 and projects it to reach $29.8B by 2030, with a 20.6% CAGR (2025–2030). Historically, brands and local retailers have lacked the technical infrastructure needed to compete with pure-play e-commerce giants. Locally’s new solution levels the playing field by integrating real-time local inventory with premium delivery carriers.

“Same-Day Delivery is no longer optional in retail. It is an expected part of the buying experience,” said Mark Strella, VP of Product at Locally. “By leveraging inventory at local stores, we enable brands to deliver faster than traditional e-commerce models, often reaching customers in under an hour.”

How It Works: Speed Without Complexity

The Locally SDD platform offers a seamless, plug-and-play experience for both brands and retailers:

For Brands: No complex development is required. Brands simply feature Locally’s tools on their site, allowing shoppers to discover local stock and select Same-Day Delivery directly at checkout.

For Retailers: Activation takes minutes. Once a store connects its inventory and links a payment account, it can begin receiving delivery orders.

For Shoppers: A professional, trackable journey. Real-time updates allow customers to follow their purchase from the store shelf to their doorstep.

A Growing Logistics Network

Locally’s fulfillment ecosystem is built on partnerships with industry-leading carriers:

• Uber: Currently powering deliveries across hundreds of U.S. cities.

  Roadie (A UPS Company): Launching in March 2026 to handle oversized and bulky items like bicycles and grills.

  DoorDash: Joining the platform in April 2026 to further expand geographic coverage and competitive delivery rates.

Strengthening the Brand-Retailer Bond

Unlike third-party marketplaces, Locally allows brands to own the customer relationship and capture first-party data throughout the entire journey. Simultaneously, it drives incremental sales to local dealers, strengthening the vital partnership between brands and their authorized sellers.

"This is a true win-win," added Strella. "The brand provides the convenience the shopper craves, and the local dealer fulfills the sale, keeping retail vibrant and local."

For more information on how to activate Same-Day Delivery, visit join.locally.com.