Bushnell Connects Online Shoppers with Local Retailers via Locally
Bushnell, the iconic brand known for high-performance optics and outdoor products, has launched Locally’s Store Locator and Product Locator tools on Bushnell.com. Now, when shoppers browse binoculars, rangefinders, spotting scopes, or trail cameras online, they can instantly see what’s available at nearby stores and head in to make a purchase—often on the same day.
Founded in 1948, Bushnell has long been a trusted name for outdoor enthusiasts, birders, and hunters alike. Today, their gear can be found on shelves at top sporting goods stores and independent specialty retailers across North America. Bushnell has cultivated a robust retail footprint that spans major outdoor hubs from the Rockies to the Southeast, from Bass Pro Shops and Cabela's to trusted regional dealers.
Locally’s Store Locator guides shoppers to nearby stores and displays what’s in stock at those retailers.
As the outdoor industry has embraced omnichannel shopping, Bushnell’s decision to adopt Locally comes at the perfect time. A growing share of shoppers begin their search online but want to see, handle, and purchase products in-store—especially when it comes to optics where fit and performance matter. By showing nearby availability and enabling “where to buy” functionality directly on its website, Bushnell is making it easier than ever for shoppers to go from browsing to buying, all while supporting their trusted dealer network.
Locally’s Product Locator shows online shoppers where they can buy specific products nearby - and even enables them to do the transaction right on the page.
“Locally helps brands like Bushnell transform product interest into local sales,” said Mike Massey, Founder and CEO of Locally. “With our tools now live on Bushnell.com, their dealers are gaining powerful new visibility and shoppers are getting the best of both worlds: digital convenience and in-store confidence.”
Whether you’re a hunter dialing in a new rangefinder before opening day or a weekend hiker looking for binoculars on short notice, Bushnell and Locally are making it easier than ever to find the right gear—right around the corner.
