Locally Expands into Consumer Electronics, Connecting Online Shoppers to In-Store Experts
Locally is rapidly becoming a go-to platform for the consumer electronics industry, connecting online shoppers with thousands of brick-and-mortar retailers carrying the gear they want—right now. As more brands recognize the value of a hybrid shopping experience, Locally is powering a new era of discovery-to-doorstep convenience that starts online but finishes locally.
Top brands like Peak Design, Thule, Yamaha, Shure, GoPro, Sonos, Goal Zero, and Arcade1Up are now using Locally’s tools to drive nearby shoppers to in-stock products at their preferred local dealers. From high-end audio to camera accessories, these brands are leveraging real-time inventory visibility to help shoppers find and buy what they want - which often includes local service - without waiting for shipping or guessing at availability.
Thousands of Stores, One Seamless Experience
Locally isn’t just helping brands—it’s driving measurable value for the retailers behind them. Major stores like Best Buy, PC Richard, ABT Electronics, Crutchfield, and Guitar Center, along with thousands of smaller independent electronics, music, and photography retailers, now receive qualified, high-intent referrals directly from Locally’s tools.
For shoppers browsing a GoPro or Sonos product online, Locally makes it easy to find exactly which nearby retailers have specific products in stock and guides them to the store for immediate pickup, or even enables same-day delivery or ship-to-store options. This streamlined connection between brand websites, store shelves, and real-time availability is changing how consumers shop for gear they care about.
Why In-Store Matters in Consumer Electronics
When it comes to electronics, many shoppers still want to see and feel the product before they buy. Whether it’s testing headphones for sound quality, asking about lens compatibility, or confirming fit and installation for gear like a car audio system or car rack, the in-store experience remains unmatched.
Locally supports this need by helping consumers find not just any store—but the right store—nearby, with product availability, service, and expert support on hand.
Plus, while up to 99% of shoppers who research a brand website won’t complete their purchase there, nearly 90% of shoppers who know where they can buy an in-stock product nearby will walk into that store to purchase within 24 hours.
The Post-COVID Return to Shopping Locally
While the pandemic pushed many consumers online, recent years have seen a strong return to brick-and-mortar shopping—especially for products that benefit from in-person interaction and post-purchase support.
According to a 2023 National Retail Federation report, 69% of shoppers said they still prefer to make significant purchases in person, especially in product categories like electronics. A Think with Google study also revealed that shoppers are increasingly using online research to drive offline purchases—searching “where to buy [product] near me” more than ever before.
Consumers now expect the best of both worlds: online convenience and local service. Locally is delivering exactly that, supporting a permanent shift in how shoppers research and buy technology.
Join Us
Locally’s growth in consumer electronics shows how much value there is in connecting digital shoppers with in-store inventory and expertise. For brands and retailers alike, it’s no longer a question of whether to support local shopping—it’s how to do it seamlessly. Let us show you how we can help your dealers thrive while also delighting shoppers with the best possible shopping experience.
