Mercury Marine Launches Locally Store and Product Locators to Power Local Shopping for Boaters Nationwide

Mercury Marine, a global leader in marine propulsion and technology, has officially launched the Locally Store Locator and Product Locator to connect online shoppers with real-time product availability at local Mercury dealers. These tools are now live on key product pages—including the SpitFire® Propeller, 1st Mate® Marine Safety & Security System, and more—helping customers quickly find and buy Mercury products nearby.

Founded in 1939, Mercury Marine is known for building some of the most reliable outboard engines and marine components in the world. With a vast network of dealers across North America and beyond, Mercury has long supported boaters through a mix of innovation and strong service infrastructure. Their most prominent territories include the Great Lakes region, the Gulf Coast, and the Southeastern U.S.—areas where boating is both a lifestyle and a local business.

By embedding Locally’s Product Locator, Mercury now makes it simple for shoppers to check what’s in stock at nearby dealerships and even reserve or buy online before heading in-store.

The Store Locator gives shoppers fast access to contact details, directions, and fulfillment options like in-store pickup or ship-to-store.

For a brand like Mercury, where fit and service matter just as much as product specs, bridging the online and offline experience is essential. Whether a customer is upgrading a propeller or replacing a vital safety system, they now get the convenience of digital browsing with the confidence of buying through an authorized local dealer.

“We’re excited to welcome Mercury Marine to Locally,” said Mike Massey, Founder and CEO of Locally. “Their commitment to helping customers find the right products and support close to home aligns perfectly with what we do. Mercury’s dealers will love how easy it is to show local availability and drive in-store visits.”

With both locators live, Mercury is delivering a better experience for boaters and strengthening their retail partners at the same time. Brands and retailers in the marine industry—or in any category where local service makes a difference—should consider how tools like Locally can supercharge online-to-offline commerce.