Snapper Cuts the Shopper’s Path to Authorized Dealers with Locally
Founded in the early 1950s, Snapper began with the introduction of the “Snappin’ Turtle” rotary blade mower in 1951, developed for the burgeoning post-war suburban lawn market. The business roots trace back even further: one history source notes the company originated as Southern Saw Works in Georgia in 1894, acquiring the Snappin’ Turtle patents as the lumber industry waned. In 2004 Snapper was acquired by Briggs & Stratton, bringing the brand into the portfolio of a major outdoor power-equipment player. Over time Snapper expanded from walk-mowers into lawn tractors, zero-turn mowers, and cordless battery-powered garden tools.
Snapper’s Dealer Network
Snapper’s core strength lies in its network of authorised dealers who carry the brand’s residential and commercial lawn-care equipment. The “Where to Buy” section emphasises local authorised dealers. For example, in Louisiana the dealership Abbeville Snapper Sales & Service Inc. (1010 Charity St, Abbeville, LA) lists new Snapper models for sale through its dealer website. Although the brand has reduced its tractor and zero-turn offering in North America, it remains active in international markets (Europe, Middle East, Africa) where full Snapper lines are available.
Why This is Important to Snapper
Drive Local-Foot Traffic: Snapper’s business relies heavily on neighbourhood-based independent dealers and local service centres. Locally’s Store Locator and Product Locator tools allow homeowners browsing online to identify nearby dealers that stock Snapper gear—turning digital interest into in-store visits.
Highlight Real-Time Inventory and Local Availability: For big-ticket items like lawn tractors or zero-turn mowers, shoppers often want to see what’s in stock locally. Integrating Locally enables Snapper and its dealer partners to expose live inventory, schedule dealer visits, and reduce checkout friction through local fulfilment.
Strengthen Dealer Partnerships & Market Share: By powering each dealer’s local digital presence via Locally, Snapper can ensure its authorised network is front-and-centre when consumers search. This supports dealer strength (versus big-box or online-only) and helps Snapper maintain or increase share in the outdoor-power channel.
Support Multi-Channel Unified Buying Paths: The modern customer may research Snapper tractors online, then walk into a local dealer the same day to purchase, service or demo units. Locally bridges that online-to-offline gap, making that path seamless and measurable.
Leverage the Brand’s Heritage in Local Context: Snapper’s legacy of trusted equipment and local dealer support benefits from a toolset like Locally that amplifies local relationships. Snapper’s dealer channel often emphasises service, delivery and local knowledge—Locally reinforces those strengths digitally.
From the Locally Team:
“We’re thrilled to welcome Snapper to the Locally platform. With a brand as storied and trusted as Snapper, we know its dealer network will embrace the ability to showcase inventory, drive store visits, and deepen local marketshare. We believe Snapper’s customers will love how easy it becomes to find the right mower nearby and step into the store confident.” — Peter Maranto, Sales Director, Locally
Why This is Important to Your Brand:
If your brand carries premium equipment through independent dealers—whether lawn care, garden tools, or outdoor gear—now is the time to leverage Locally’s platform. Enable your retailers to showcase real-time inventory, drive store visits and unify your digital and local channels. Let’s connect and elevate your local-to-online growth strategy.
