Sportsman’s Warehouse Goes Live with Buy It Locally.
Buy It Locally is Locally’s proprietary transaction system that facilitates buy-online, pickup in-store (BOPIS) for brick and mortar retailers. Buy It Locally allows to accept in-store pickup transactions from hundreds of brands’ websites and SEO-optimized Locally landing pages.
In the past, our Buy It Locally system has typically been utilized by smaller format retailers—we are happy to announce that Buy It Locally has been upgraded to support larger-format retailers and major outdoor retailer, Sportsman’s Warehouse has gone live with the upgrade.
About Sportsman’s Warehouse
Whether your passion is hunting, fishing, camping, backpacking, or shooting, it's important to have the right equipment when you head into the great outdoors. Quality gear gives you the edge you need to perform well and enjoy the journey. Sportsman's Warehouse carries only top-quality, brand-name products for the outdoor enthusiast.
Since 1986, Sportsman's Warehouse has been providing outdoor enthusiasts with quality merchandise in a friendly, low-key shopping environment. They combine wide selection and great prices with knowledgeable, expert employees that are eager to assist shoppers.
Providing a unique shopping experience is only the start at Sportsman's Warehouse. They are members of the outdoor communities they serve and take every opportunity to be actively involved in enlightening and educating their customers through special events, classes, seminars, and expert presentations. No matter what your level of expertise, you'll find a wealth of information to help you expand your horizons, develop your skills, and gain even more enjoyment from your outdoor activities at Sportsman’s Warehouse.
For more information about Sportsman’s Warehouse, their locations, and the products they carry, visit the Sportsman’s Warehouse about page.
Sportsman’s and Buy It Locally
One of the top requests we receive from both shoppers and our larger retailer clients is to better facilitate Buy Online, Pickup In Store (BOPIS). Typically, retailers like Sportsman’s Warehouse already offer store pickup options, but have been unable to receive Locally sales referrals because our standard order fulfillment tools weren’t compatible with the scale of their operations. Locally has built a solution with this Buy It Locally that steers shoppers from online browsing to in-store purchasing at these larger, enterprise retailers.
By integrating Buy It Locally into their BOPIS systems, Sportsman’s Warehouse will be able to accept transactions and drive shoppers to their stores from hundreds more sites. Buy It Locally will mean more exposure, more foot traffic, more sales, and more happy customers.
How does it work?
When a shopper visits one of the hundreds of brand sites that utilizes Locally and sees that an item they want to buy is available at a local Sportsman’s Warehouse, the shopper can now complete the final BOPIS checkout directly on the sportsmans.com website.
How does it work for the shopper?
All of Locally’s solutions are built with the shopper’s experience as the priority, and this Buy It Locally upgrade is no different. The shopper goes through their normal online browsing process, finding what they want based on nearby in-stock inventory and then initiating a checkout for in-store pickup. Rather than a Locally checkout screen, the shopper is instead routed to the proper location on the local retailer’s site to complete the transaction. The process is perfectly smooth for the shopper.
What does this mean for brands?
Any retailer, regardless of size, can now display their inventory on Locally and also offer a BOPIS option. This Buy It Locally upgrade will lead to more confirmed sales of your products and increased brand affinity for your customers. This means that shoppers who start their research on your site, but who intend to shop nearby, can have their confirmed purchase waiting at the store and remain immersed in your brand throughout their experience.
FAQs
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Locally is offering a variety of integration paths for retailers. To get started, we’ve built integrations with two leading online marketing platforms - Avantlink and Impact Radius. Any retailer participating in either platform can connect with Locally and go-live within a week. Because Locally maintains the integration, this is virtually lift-free for a retailer. There is no cost to enable the integration. Locally’s standard network fee applies on successful transactions.
Locally also plans to introduce additional Buy It Locally integration methods, including an API-based method, integrations for specific platforms like Shopify, and more. Locally is working closely with retailers to develop an expanding menu of integration paths.
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Locally will be fine-tuning our approach and adding new integration options to create seamless paths to purchase and minimize cart abandonment for every participating retailer. Regardless of the integration approach each retailer takes, by providing a path to purchase directly to where a shopper can check-out, you'll cement your website as the first-and-last place a shopper needs to go for information about your products, drive more committed sales, and have more sales data available through Locally.
It should also be noted that online-to-offline referrals that end in a store visit typically convert at 90% and result in three times more items purchased. The return rate is usually very low single-digits.
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Brands, please contact your Locally representative or email us at support@locally.com. Retailers, learn more here or request a demo.
Locally is removing the friction between online shopping and nearby purchases.