Locally Expands Buy It Locally Network with SCHEELS
Locally has expanded its retail network with SCHEELS, one of the largest all-sports retailers. SCHEELS operates thirty locations in fourteen states.
Consumers will be able to find and buy their favorite products more easily than ever with SCHEELS accepting buy online, pickup in-store (BOPIS) orders on 160+ brand websites including Salomon, Minn Kota, Brooks Running, and Shimano.
What This Means For Shoppers
Locally tech is designed with the shopper experience as the top priority. Most shoppers start their purchasing journey online, window shopping and researching which products to buy. But over 80% of purchases happen at a brick and mortar store. That online-to-offline journey is often disjointed for shoppers; Locally enables retailers and brands to provide a clear path for their customers to shop online and buy local.
With SCHEELS now live with Locally, shoppers near any SCHEELS location will be able to see exactly what is in stock from their favorite brands. Someone browsing on the Brooks Running website, for example, will be able to see directly on the brand’s website that the item they are looking for is in stock and available at a nearby Scheels. With Locally’s recent Buy it Locally upgrade for large retailers, that customer can even place an order for same-day pickup at their local SCHEELS.
The Locally and SCHEELS relationship will make the shopping experience smoother and easier for thousands of customers every month.
Shoppers can browse their favorite brands online and easily be connected to a SCHEELS location—without having to go to multiple websites. It’s better for the shoppers and the sellers.
What This Means For SCHEELS
With Locally, SCHEELS stock will be visible to thousands of shoppers a month on over 160 brand websites and on Locally.com. Because SCHEELS is taking advantage of Buy It Locally, our BOPIS transaction system, they will receive more transaction referrals from the brands they work with. Shoppers will be purchasing products for in-store pickup at SCHEELS locations from dozens of popular brand websites.
Not only will SCHEELS see in increase in sales revenue from Buy It Locally transactions, they are likely to see an increase in in-store purchases as well. According to Business Insider, 85% of shoppers who make a purchase for in-store pickup will make an additional purchase when they arrive at the store.
Locally creates a smoother experience for shoppers, which is always better for the bottom line of retailers. Locally will help SCHEELS see more sales, increase foot traffic to their locations, and enhance their customer experience.
What This Means For Brands
SCHEELS’ new relationship with Locally is advantageous for the brands who stock their shelves as well.
Online-to-local is the most frequent shopping behavior. Locally turns a brand’s website into a seamless omni-channel shopping experience. Our solutions enable brands to create a clear path to local purchase for their online shoppers, an experience shoppers are actively looking for.
It’s important for brands who sell specialized products, like the brands that SCHEELS carries, to have a local touchpoint for shoppers. Customers made need assistance with installing a car rack, assembling a bike, or fitting sports gear. Buy It Locally enables brands to offer an in-store pickup option, where shoppers are then directed to the experts at SCHEELS for more hands-on assistance.
Brands who work with Locally have access to our ever-growing Buy It Locally retail network—they see an increase in customer reach and local market share, fortified retailer relationships, greater brand affinity, and more satisfied customers.
