Yamaha Music Launches “Find It Locally” to Harmonize Online and In-Store Shopping
For music enthusiasts, the joy of finding the perfect instrument goes beyond convenience—it’s about the experience. Yamaha Music, a global leader in musical instruments, has elevated this process with the launch of their “Find It Locally” initiative. Powered by Locally’s Store and Product Locators, this new tool connects online shoppers with nearby retailers, creating a seamless shopping journey that bridges the digital and physical worlds.
The Yamaha Story: A Legacy of Musical Excellence
Founded in 1887 by Torakusu Yamaha, Yamaha began as a piano and reed organ manufacturer in Japan. Over the years, the company expanded its offerings to include a wide range of musical instruments, from guitars and keyboards to drums and wind instruments. Known for their innovation and quality, Yamaha’s products are trusted by beginner musicians and world-class performers alike.
Yamaha’s commitment to craftsmanship is matched by their dedication to customer experience. By embracing Locally’s tools, Yamaha ensures their customers can discover and try their instruments where it matters most—in-store, with the guidance of expert retailers.
Why the In-Store Experience Matters for Musicians
While browsing musical instruments online is convenient, buying an instrument is often an emotional and sensory experience. For example:
The Sound Test: Every Yamaha acoustic guitar has a unique tone that needs to be heard and felt in person.
Comfort and Playability: Musicians need to hold an instrument, feel the fretboard, and test the keys or strings to ensure it fits their style.
Expert Advice: Local music store staff can guide shoppers, suggesting models that suit their skill level and preferences.
Combining the convenience of online research with the tactile satisfaction of in-store exploration creates the perfect shopping experience for musicians.
“Find It Locally” in Action: A Shopper’s Journey
Think with Google reveals that 76% of people who search for products nearby visit a store within a day, and 28% of those searches result in purchases. Here’s how Yamaha’s “Find It Locally” feature can transform a shopper’s journey:
Scenario: A budding guitarist in Chicago decides it’s time for an upgrade. They search online for “Yamaha acoustic guitars near me” and discover Yamaha’s Find It Locally tool. Using the Product Locator, they find a retailer just 10 minutes away with the Yamaha FG800 in stock.
Within hours, they’re at the store, testing the guitar’s sound and feel. The store staff helps them choose the right accessories, and they leave with their new instrument, ready to play their next gig.
This seamless online-to-offline transition not only meets but exceeds customer expectations, combining convenience, immediacy, and expertise.
Features of Yamaha’s “Find It Locally” Powered by Locally
Yamaha’s integration of Locally’s tools ensures that musicians can easily find and purchase their products from trusted retailers. Here are the standout features:
Locally Store Locator
Interactive Maps: Locate nearby retailers with Yamaha instruments.
Click-to-Call and Navigation: Easily contact stores or get directions.
Locally Product Locator
Real-Time Inventory Updates: Know exactly which stores have your desired instrument in stock.
Search Specific Products: From Yamaha keyboards to electric guitars, find the exact model you’re looking for.
Reserve Online, Pick Up In-Store: Secure your instrument and try it at your convenience.
A Harmonious Blend of Online and Local Shopping
Yamaha’s “Find It Locally” initiative exemplifies how brands can create a richer shopping experience by leveraging digital tools to support local retailers. Whether it’s a beginner’s first keyboard or a professional’s next gig-ready guitar, Yamaha ensures that finding the perfect instrument is as easy and enjoyable as playing it.
Visit Yamaha.com to try the “Find It Locally” tool and discover the joy of shopping for musical instruments the way it was meant to be—at the intersection of online convenience and in-store discovery.
