Leveraging Locally for Holiday Shopping Success
The holiday season brings a surge in consumer spending, making it a pivotal time for brands to leverage every possible tool at their disposal. With an ever-growing shift towards omnichannel retail, it is crucial to capture the attention of the online-to-offline shopper. Maximizing your Locally tools gives your brand a strategic edge in winning more shoppers during this bustling time of year.
Personalize Your Store Locator Experience
The Locally Store Locator is easy to customize and can be a great tool for your holiday shoppers. There are many ways you can tailor the Store Locator to your needs, including:
Customizing location pins to highlight preferred retailers
Adding custom category tags
Prioritizing stores that have your products in stock
By facilitating a more personalized journey, you can create a more seamless shopping journey for your customers, increasing conversions.
Direct Shoppers to Local Inventory
Holiday shopping can be a busy, frustrating experience for shoppers. Brands that make the experience easy for customers will not only sell more this season, but they will also foster stronger brand affinity in the long run. Your online shoppers will be looking to purchase and pick up products near their homes and the ability to exclusively direct shoppers to stores where a product is in stock can be pivotal in preventing customer dissatisfaction.
Utilizing our Product Locator is also perfect for catching those last-minute shoppers; if the shipping window has closed to get a gift delivered in time, shoppers can easily find where your products are sold and in stock nearby.
Locally's Product Locator streamlines this process, ensuring that customers are always directed to retailers with their desired products in stock. Optimizing your Locally Product Locator reduces the risk of missed sales opportunities—which is especially important during the holiday season, when every brand is vying to win shoppers.
Encourage Dealers to Sign Up for Buy It Locally
With the hustle and bustle of the holiday season, customer convenience reigns supreme. Shoppers are constantly seeking streamlined solutions that cater to their immediate needs. Buy It Locally, Locally’s click-and-collect solution for retailers, is a game-changer for both you and your dealers. Buy It Locally allows shoppers to make BOPIS, ROPIS, Ship-to-Store, and Same-Day Delivery purchases on your website for pickup at their local store.
By encouraging your dealer network to participate in Buy It Locally, you enable your retail network to effectively bridge the gap between online and offline shopping. This frictionless integration of digital and physical retail not only enhances customer satisfaction but also fosters a deeper sense of trust and reliability in your brand's offerings. Emphasizing the benefits of this feature to your authorized dealers can significantly amplify your brand's visibility and solidify your presence in local markets, especially during the bustling holiday season.
Last year, more than 60% of holiday shoppers said Buy Online, Pick Up In-Store (BOPIS) was a preferred shopping method. Catering to this shopper with Buy It Locally is a win for you, a win for your dealers, and most importantly, a win for your customers.
Utilize The Product Locator For Out-Of-Stock Products
Our Product Locator can be implemented to only appear when a product is out-of-stock through DTC channels. If your brand focuses heavily on DTC selling, this is the perfect option for ensuring you don’t miss out on a customer who is ready to buy. If a product is out of stock online, the Product Locator will show shoppers where they can go to purchase that product the same day, through one of your authorized dealers. This implementation decreases customer dropoff and increases sales for your brand.
Enable Stock Sharing
A successful holiday season involves strategic planning and execution. Locally's Stock Sharing feature gives you unprecedented insight into real-time local inventory with a daily inventory report from your dealer network. Stock Sharing reports can be used to identify low or out-of-stock inventory, leverage re-orders for sales reps by directly accessing your dealers’ inventory data, and much more. Stock Sharing reports from Locally can help your brand be more proactive and more effectively strategize this holiday season.
Update Your Catalog Prices
To make sure all of your Locally tools are displaying accurate information, it's essential to ensure that your catalog prices are updated in your account to reflect any special holiday deals.To make this process even easier and to ensure your prices are always accurate, you can provide Locally with an automated product feed. If you have any questions about this process, email support@locally.com
Make This Year Your Most Successful Yet
As the holiday shopping frenzy approaches, it's essential for brands to leverage every available resource to stay ahead in the competitive market. Locally's powerful suite of tools facilitates a seamless online-to-offline shopping experience for customers, empowering your brand to maximize sales potential. By fully utilizing Locally’s offerings, you can establish a strong presence and bring in more revenue during the most competitive time of the year.
Do you want to learn more about Locally’s leading online-to-offline shopping solution? Book a demo today.
