Locally Joins European Outdoor Group to Enhance Support for Brands and Retailers Across Europe

Locally is excited to announce its partnership with the European Outdoor Group (EOG), a leading trade association for the outdoor industry. This collaboration strengthens Locally’s ability to connect European shoppers with nearby retailers through tools like real-time inventory and click-and-collect services, driving foot traffic to local stores.

About the European Outdoor Group

Established in 2003, EOG unites over 100 members to promote innovation, sustainability, and collaboration within the outdoor industry. Members include major brands like Arc’teryx, The North Face, Salomon, Mammut, and Vaude, alongside retailers like Decathlon and Intersport. EOG is a cornerstone of the outdoor industry in Europe, fostering research, advocacy, and events like OutDoor by ISPO.

Notable Members of the European Outdoor Group

The EOG boasts an impressive roster of members, including:

• Arc’teryx

• The North Face

• Patagonia

• Columbia Sportswear

• Salomon

• CamelBak

• Osprey

• Dometic

• Decathlon

• Intersport

• Black Diamond

• Helly Hansen

This diverse lineup reflects the breadth of the European outdoor market, encompassing everything from apparel to gear to retail chains.

Locally and EOG: A Natural Partnership

This partnership leverages Locally’s tools to enhance EOG members’ reach and support sustainability by encouraging local shopping. Key benefits include:

• Driving Local Sales: Locally connects shoppers with in-stock products at nearby stores for click-and-collect pickups.

• Sustainability Alignment: Both organizations prioritize reducing shipping and environmental impact.

• Actionable Insights: Locally’s shopper data supports EOG’s mission to optimize retailer and brand operations.

Together, Locally and EOG are shaping the future of the outdoor industry, empowering brands and retailers while promoting the value of local shopping.