Yonex Now Connects Online Shoppers to Local Retailers with Locally’s Shopping Tools

Yonex, the global leader in racquet sports equipment, has officially launched Locally’s Store Locator and Product Locator on its website—giving shoppers an easy way to find Yonex gear in stock at nearby retail stores and complete their purchase with local pickup or same-day fulfillment.

For over 75 years, Yonex has been synonymous with innovation and performance in tennis, badminton, and golf. From Grand Slam champions to local club players, athletes around the world trust Yonex for their precision-engineered racquets, shoes, and accessories. With a strong presence in independent pro shops, specialty retailers, and national chains like Tennis Express and Dick’s Sporting Goods, Yonex has long prioritized quality retail partnerships.

Now, with Locally powering the shopping experience, Yonex is making it easier than ever for customers to go from browsing online to buying in person—exactly where and when they need their gear.

“Yonex products are built for high performance, and so is this new shopper journey,” said Mike Massey, Founder and CEO of Locally. “We’re excited to help Yonex bring their retail network online in a way that directly supports their dealers and gives shoppers instant access to what’s available nearby.”

As more shoppers start their journey online but want to complete their purchase locally, this integration helps bridge the gap. Whether a player needs a specific racquet before a tournament or is looking to try shoes in person, Locally’s tools help them find what they need—and where to get it—without missing a beat.

For Yonex, this move supports both sales and service. It turns their brand site into a real-time retail hub, drives foot traffic to trusted dealers, and strengthens local market presence in key territories across the U.S.