Black Friday 2023: A Major Win For Local Shopping
Black Friday is the biggest shopping day of the year. Locally’s brand partners and network of retailers saw some major wins for Black Friday 2023 and facilitated local, online-to-offline shopping for millions of shoppers.
Locally’s tools, which direct online shoppers to available inventory near them, saw over 78 Million engagements this Black Friday. Our tools, including our cutting-edge Product Locator and industry-leading Store Locator, are embedded on the websites of our brand clients—which include global brands such as Trek, YETI, Brooks, and Patagonia. These tools show shoppers who are browsing online exactly which products are in stock and available for purchase at stores nearby.
Over Black Friday, Locally directed 5.5 Million shoppers to local stores. Locally not only shows online shoppers where to find their favorite products in-store, but we also facilitate popular online-to-offline purchase options such as Buy Online, Pick Up In-Store (BOPIS), Reserve Online, Pay In-Store (ROPIS), Ship-to-Store, and same-day delivery from local retail locations. BOPIS, ROPIS, and other options for shopping in-store were highly popular among shoppers this Black Friday and will continue to be popular purchase options throughout the holiday shopping season.
See how Locally can optimize your omnichannel strategy. Book a demo with our online-to-offline experts today.
