This one weird trick will get your store 74% more referrals.

Our clients have always asked how much likelier a store was to get a referral if they added inventory to their profile.

Well, we crunched the numbers and here it is: across all brands, stores with inventory are 73.6% more likely to get a referral (click) on the Store Locator and 73.3% more likely to receive a referral on the Product Locator.

Plus, according to Google, 49% of shoppers are checking inventory online BEFORE they go to a local store. And, similarly, when a shopper sees that an item they are shopping for is available nearby, there is almost an 80% chance that they will be in that store in the next 48 hours.

Additionally, stores that accept Buy It Locally transactions are receiving 37.0% more clicks on our Store Locators and 63.1% from our Product Locator!

If you’d like to start receiving 74% more referrals (or more), learn all about our tools for retailers here.

And, be sure to turn on Buy It Locally so you can start receiving BOPIS, ROPIS, Ship-to-Store (BOSS), and local delivery sales from brand sites and Google.