Pro Bike + Run is partnering with Locally, an innovative platform that facilitates online-to-offline shopping, Pro Bike + Run is capitalizing on a unique opportunity to receive sales referrals directly from their brand suppliers' websites. This collaboration not only drives sales but also supports local economies by connecting customers with their nearest store locations.

Store owners once viewed e-commerce as a mounting threat to their survival. Now, more bricks-and-mortar stores are thriving after integrating their properties with the online shopping experience.

Shoppers browse in person to see, touch or try on items before ordering them online. They are picking up or returning purchases in stores. And retailers are increasingly relying on their shops as fulfillment hubs, shipping items ordered online from store stockrooms in addition to warehouses.

Overall, nearly 42% of e-commerce orders last year involved stores, up from about 27% in 2015, according to research firm GlobalData.

With the launch of Locally's Product Locator on Kala Brand Music's platform, the stage is set for an unparalleled shopping experience, where the melody of convenience harmonizes seamlessly with the rhythm of community support. Whether you're a seasoned musician or an aspiring virtuoso, this innovative collaboration invites you to discover the joy of music in a whole new key.

While the allure of online purchasing is undeniable, many musicians still crave the tangible experience of trying out instruments before making a commitment. Recognizing this need for a seamless blend of online and offline shopping, Music & Arts has taken a pioneering step by sharing its real-time inventory with Locally, enhancing the accessibility of their products and enriching the online shopping journey for musicians worldwide.

Santa Cruz Bicycles is giving their shoppers the ultimate omnichannel experience. Browse their site online, but have your purchased shipped and assembled to a nearby bike shop for delivery, fitting, and warranty.

PYMNTS Intelligence and Visa teamed up to write an article outlining consumer online-to-offline shopping behavior. We’ve summarized their findings, but please be sure to consider reading the entire article - which is linked.

In this article from Forbes, the author discusses how online-to-offline (o2o) shopping is going to change the perception consumers have about ecommerce.

Locally helps brands and retailer collaborate to serve local shoppers with local inventory visibility, in-store pickup, and same-day delivery options. 25,000 retailers trust Locally to drive brick and mortar foot traffic and transactions.

Tractor Supply Company has effectively harnessed local inventory visibility to enhance both online and in-store customer experiences. By prominently displaying real-time stock information for nearby stores on their website and mobile app, customers can easily determine product availability before making a purchase.

Why omnichannel brands should avoid channel conflict and embrace online-to-offline (O2O) shoppers by providing local pickup and delivery solutions.

Brands will conquer this holiday shopping season if they lean into what shoppers are already doing: using the internet to make purchasing decisions, then shopping at stores nearby. The key to success this season is capitalizing on this change in customer behavior.

Letting shoppers decide how they want to make their purchase is the best way to grow sales, build brand affinity at the local level, and create a loyal dealer network that sees brands as partners.