The Locally Blog
Here’s what’s happening at the world’s most popular online-to-offline shopping platform.
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Locally Product Updates: September 2023
Locally released updates to our online-to-offline shopping technology. These updates make it easier for shoppers to make Ship-to-Store purchases and offer a more comprehensive Store Locator tool.
Locally Launches Eleven New Brand Partnerships.
Locally, the premier online-to-offline shopping solution, launched partnerships with eleven new brands in August. The solution includes BOPIS, ROPIS, BOSS (Buy Online Ship to Store), and an integrated Click and Collect solution for local retailers.
Locally’s Product Locator for DTC-First Brands
Creating a smooth online-to-offline experience for shoppers helps convert first-time buyers and increases brand affinity, growing DTC channels in turn.
Product Updates: July 2023
Locally released updates to our ROPIS offerings, added product code support beyond UPCs, and enhanced our POS connections for Bikedesk and Lightspeed users.
Locally Product Updates: June 2023
Locally released updates to our Product Locator, boosted our Ship-to-Store and Same-Day Delivery offerings, and added a new affiliate integration.
Locally Launches Six New Brands in May.
Locally, the premier online-to-offline shopping solution launched partnerships with six new brands in May. The solution includes BOPIS, ROPIS, BOSS (Buy Online Ship to Store), and an integrated Click and Collect solution for local retailers.
How WHERE, WHEN, and HOW shape the shopper journey.
The conversion funnel is constantly evolving with different shopper priorities rising and dropping throughout the entire process. We look at how major inputs shape the path to a purchase.
As the market fluctuates, fashion brands are weighing the pros and cons of DTC vs. wholesale
“We’ve done a lot of research, and what we saw was that pivoting to DTC does not result in better margins,” said BMO’s Simeon Siegel in March. “DTC is just a channel and the product is always going to be more important than where you sell it.”
Tracking Shopper Engagements With Your Locally Tools.
Track how shoppers engage with your Locally tools to build a more effective omnichannel strategy.
Click-and-collect builds brands
Smart-tech companies kill two birds with one stone – order fulfilment and marketing.
Locally Product Updates in April 2023
Locally released updates to our Product Locator, upgraded our Lightspeed POS connection, and announced a Locally White Label experience available to brands and retailers.
How to Utilize Locally to Highlight New Product Launches
Many of our brands are optimizing their on-site and advertising tactics to focus on new product launches. Here are some ideas for driving foot traffic to new products that are in stock nearby.
Locally Launches Seven New Brands in April.
Locally, the premier online-to-offline shopping solution launched partnerships with seven new brands in April. Locally’s solutions include BOPIS, ROPIS, BOSS (Buy Online Ship to Store), and an integrated Click and Collect solution for local retailers.
Online-To-Offline (O2O) Could Revolutionize E-Commerce Business
In this article from Forbes, the author discusses how online-to-offline (o2o) shopping is going to change the perception consumers have about ecommerce.
Locally Product Updates March 2023
Last month, Locally made significant updates to our products to make the shopping experience more consumer-centric, and to help our brand and retail partners make more sales.
Do you have a big blind spot with shoppers?
Locally helps brands and retailer collaborate to serve local shoppers with local inventory visibility, in-store pickup, and same-day delivery options. 25,000 retailers trust Locally to drive brick and mortar foot traffic and transactions.
Locally Launches Twelve New Brands in March.
Locally, the premier online-to-offline shopping solution launched partnerships with twelve new brands in March. The solution includes BOPIS, ROPIS, BOSS (Buy Online Ship to Store), and an integrated Click and Collect solution for local retailers.
Locally client, Oofos, sees sales surge 82%.
Locally client, Oofos, sees 82% year-over-year sales growth and swells to 79% of recovery footwear market share.
How Tractor Supply Handles Pickup vs Delivery
Tractor Supply Company has effectively harnessed local inventory visibility to enhance both online and in-store customer experiences. By prominently displaying real-time stock information for nearby stores on their website and mobile app, customers can easily determine product availability before making a purchase.
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