We started Locally 10+ years ago to give local stores presence in a world of increasingly-connected shoppers who do most of their product research online.

The goal was never to disrupt DTC efforts that brands had just started to undertake. We had always seen brand-direct and local wholesale as complimentary; understanding that optimizing one was the best opportunity to optimize the other.

When I founded Locally, I envisioned creating a platform that effortlessly connects hashtag#brands, hashtag#retailers, and consumers in ways that hadn’t been possible before. Today, I’m incredibly proud to say that Locally has not only realized that vision but continues to build on it by driving success through partnerships and activations. Our platform has unlocked a powerful synergy between brands and resellers, transforming how consumers shop.

This week in Reno, the Grassroots Outdoor Show celebrated excellence in the outdoor industry, recognizing brands that have significantly contributed to the field. Among the winners, Patagonia stood out by clinching the prestigious Vendor of the Year award. The event also saw Nemo Equipment receive the award for Excellence in Hardgoods, while Mountain Hardwear took home the award for Excellence in Apparel. These accolades underscore the commitment of these brands to their wholesale dealer network.

We are thrilled to announce that Locally now supports the point of sale provider, Citrus Lime! This integration opens up incredible opportunities for retailers who use Citrus Lime to expand their reach and showcase their inventory on some of the most popular bike manufacturer sites, including Cannondale and Merida.

We did the math. Stores sharing inventory are getting 77% more referrals from Locally than those that don’t. It turns out that in 2024, shoppers really don’t want referrals to addresses, they want to know a nearby place that has the products they are looking to buy.

Dillard's, a prominent figure in the American retail landscape, has taken a significant step forward in enhancing its digital shopping experience by partnering with Locally. This collaboration is set to revolutionize how consumers access and purchase products from Dillard's extensive inventory.

Knockaround's partnership with Locally.com reflects a strategic move to connect with more customers by leveraging the convenience of online shopping with the instant gratification of in-store purchasing. The product locator tool on Knockaround's website enables customers to input their location and immediately see a list of nearby stores that carry their desired products. This not only helps in reducing online shopping uncertainty about product looks and fits but also supports local businesses by driving foot traffic to physical stores.

Dovetail is looking to streamline the way consumers purchase its apparel, while driving foot traffic and revenue for the brand’s nationwide network of retail partners.

Santa Cruz Bicycles is giving their shoppers the ultimate omnichannel experience. Browse their site online, but have your purchased shipped and assembled to a nearby bike shop for delivery, fitting, and warranty.