The Locally Blog
Here’s what’s happening at the world’s most popular online-to-offline shopping platform.
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Tracking Shopper Engagements With Your Locally Tools.
Track how shoppers engage with your Locally tools to build a more effective omnichannel strategy.
Click-and-collect builds brands
Smart-tech companies kill two birds with one stone – order fulfilment and marketing.
Locally Product Updates in April 2023
Locally released updates to our Product Locator, upgraded our Lightspeed POS connection, and announced a Locally White Label experience available to brands and retailers.
How to Utilize Locally to Highlight New Product Launches
Many of our brands are optimizing their on-site and advertising tactics to focus on new product launches. Here are some ideas for driving foot traffic to new products that are in stock nearby.
Locally Launches Seven New Brands in April.
Locally, the premier online-to-offline shopping solution launched partnerships with seven new brands in April. Locally’s solutions include BOPIS, ROPIS, BOSS (Buy Online Ship to Store), and an integrated Click and Collect solution for local retailers.
Online-To-Offline (O2O) Could Revolutionize E-Commerce Business
In this article from Forbes, the author discusses how online-to-offline (o2o) shopping is going to change the perception consumers have about ecommerce.
Locally Product Updates March 2023
Last month, Locally made significant updates to our products to make the shopping experience more consumer-centric, and to help our brand and retail partners make more sales.
Do you have a big blind spot with shoppers?
Locally helps brands and retailer collaborate to serve local shoppers with local inventory visibility, in-store pickup, and same-day delivery options. 25,000 retailers trust Locally to drive brick and mortar foot traffic and transactions.
Locally Launches Twelve New Brands in March.
Locally, the premier online-to-offline shopping solution launched partnerships with twelve new brands in March. The solution includes BOPIS, ROPIS, BOSS (Buy Online Ship to Store), and an integrated Click and Collect solution for local retailers.
Locally client, Oofos, sees sales surge 82%.
Locally client, Oofos, sees 82% year-over-year sales growth and swells to 79% of recovery footwear market share.
How Tractor Supply Handles Pickup vs Delivery
Tractor Supply Company has effectively harnessed local inventory visibility to enhance both online and in-store customer experiences. By prominently displaying real-time stock information for nearby stores on their website and mobile app, customers can easily determine product availability before making a purchase.
Why are DTC brands rushing to wholesale?
Many brands are looking to grow both wholesale and DTC simultaneously. Dani James at Retail Dive takes a look at combining those strategies.
Tractor Supply fulfills three-quarters of online orders in store.
In 2022, Tractor Supply Co.'s conversion for buy online, pickup in store and curbside orders was 60% greater than home delivery.
Three Ways to Optimize The Locally Product Locator.
Hundreds of brands use Locally’s Product Locator on their websites to drive more sales and connect shoppers to products immediately available nearby. We’ve analyzed different implementations of the tool to find out how to optimize its use.
Why Brands Should Optimize for Online-to-Offline Shopping
Why omnichannel brands should avoid channel conflict and embrace online-to-offline (O2O) shoppers by providing local pickup and delivery solutions.
Locally launched nine new brand partners in February.
Locally, the premier online-to-offline shopping solution, launched partnerships with 9 new brand partners in February. The solution includes BOPIS, ROPIS, BOSS (Buy Online Ship to Store), and an integrated Click and Collect solution for local retailers.
Brick-and-Mortar Retailers Are Unlocking the Key to Same-Day Delivery
Brick-and-Mortar Retailers Are Unlocking the Key to Same-Day Delivery

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