The Locally Blog

Here’s what’s happening at the world’s most popular online-to-offline shopping platform.

686 Leans Into Local

For avid skiers and snowboarders, there’s nothing worse than needing gear mid-trip and not knowing where to find it. Whether it’s upgrading to a warmer jacket or replacing a forgotten pair of gloves, 686.com has taken this challenge head-on by leaning into local shopping. Through Locally’s Product Locator, 686 is connecting travelers and skiers with nearby retailers that stock their sought-after products—making mountain-side shopping a breeze.

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Empowering Local Retail: How Klymit is Leveraging Locally to Drive Local Shopping

In the ever-evolving outdoor gear market, Klymit has carved a name for itself by blending innovation with user-focused design. As part of the Gathr Outdoors family, Klymit is championing a new era of consumer engagement—one that marries the convenience of online shopping with the support of local retailers. Their partnership with Locally is at the heart of this strategy, showcasing how cutting-edge tools like the Locally Store Locator and Product Locator are reshaping the shopping experience.

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Vibe Kayaks Enhances Customer Experience with Locally’s Store Locator and Product Locator

Since its founding, Vibe Kayaks has been all about creating high-quality kayaks and outdoor gear that empower enthusiasts to connect with nature.

To further that mission, Vibe has partnered with Locally to implement advanced Store Locator and Product Locator tools on their website, ensuring their customers can find and purchase Vibe products from local retailers with ease.

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Broan-NuTone Teams Up with Locally to Bring Enhanced Convenience to Customers

Broan-NuTone has long been a trusted name in home ventilation, lighting, and air quality solutions. Now, they’re taking this commitment to the next level by implementing Locally’s Store Locator and Product Locator on their website. These tools make it easier than ever for customers to find Broan-NuTone products at nearby retailers, ensuring a smooth shopping experience that bridges the gap between online browsing and in-store purchasing.

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DTC is dead. Long live DTC.

We started Locally 10+ years ago to give local stores presence in a world of increasingly-connected shoppers who do most of their product research online.

The goal was never to disrupt DTC efforts that brands had just started to undertake. We had always seen brand-direct and local wholesale as complimentary; understanding that optimizing one was the best opportunity to optimize the other.

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GASGAS and Locally: Bridging Online and Offline Shopping

As a brand that thrives on innovation and performance, GASGAS has taken a bold step in aligning its online and offline shopping experience. By integrating Locally’s Store Locator and Product Locator, GASGAS ensures its adventurous customers can effortlessly find their next ride and gear, whether browsing online or heading to a nearby store.

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ARB USA and Locally: Connecting Online Research to Local Purchases

In today’s fast-paced digital age, shoppers often start their buying journey online before visiting a store to make a purchase. This blend of online research and in-person shopping is precisely where ARB USA, a leader in high-quality 4x4 accessories, has partnered with Locally to bridge the gap between digital and physical retail. By employing Locally’s Store Locator and Product Locator tools, ARB USA ensures that their customers can seamlessly find and purchase their products from nearby retailers.

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Yamaha Music Launches “Find It Locally” to Harmonize Online and In-Store Shopping

For music enthusiasts, the joy of finding the perfect instrument goes beyond convenience—it’s about the experience. Yamaha Music, a global leader in musical instruments, has elevated this process with the launch of their “Find It Locally” initiative. Powered by Locally’s Store and Product Locators, this new tool connects online shoppers with nearby retailers, creating a seamless shopping journey that bridges the digital and physical worlds.

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Traeger Heats Up Local Shopping

Whether you’re shopping for a new grill, stocking up on wood pellets, or looking for accessories to elevate your outdoor cooking game, Traeger’s Store Locator and Product Locator make the process seamless and satisfying. Head to Traeger.com to try these tools for yourself and enjoy the perfect blend of online convenience and local accessibility.

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Locally and TrackStreet Announce Strategic Partnership

Locally, the premier platform linking online shoppers with in-stock products at nearby retailers and TrackStreet, the leader in brand protection and resale policy compliance, today announced a strategic partnership set to revolutionize how brands and retailers align on pricing and authorized reselling standards. 

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Locally-Powered Brands Win Awards at Grassroots Connect

This week in Reno, the Grassroots Outdoor Show celebrated excellence in the outdoor industry, recognizing brands that have significantly contributed to the field. Among the winners, Patagonia stood out by clinching the prestigious Vendor of the Year award. The event also saw Nemo Equipment receive the award for Excellence in Hardgoods, while Mountain Hardwear took home the award for Excellence in Apparel. These accolades underscore the commitment of these brands to their wholesale dealer network.

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Victorinox Enhances the Customer Journey with Locally’s Store Locator

Victorinox’s integration of the Locally Store Locator and the upcoming launch of the Product Locator represent a significant enhancement in the customer shopping experience. By providing access to real-time inventory and detailed product information, Victorinox is making it easier than ever for customers to find and purchase their high-quality products. This partnership underscores Victorinox’s commitment to customer satisfaction and sets a new standard for retail excellence. With these innovative tools, Victorinox continues to lead the way in delivering exceptional value and convenience to their customers.

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Work World, Whistle Workwear, and Willy’s Discount Workwear Join Locally

Work World, Whistle Workwear, and Willy’s Discount Workwear have partnered with Locally, a platform that connects local retailers with nearby customers looking to purchase in-stock items for local pickup. This collaboration aims to provide a seamless shopping experience by surfacing in-stock inventory on their suppliers’ websites and facilitating sales referrals for these products.

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West Marine Joins Locally

West Marine, a leading retailer in the marine and outdoor recreation market, has joined forces with Locally, a platform designed to support local retailers by connecting them with nearby shoppers seeking to make purchases for local pickup. This strategic partnership aims to enhance West Marine’s service by facilitating referrals from a variety of major suppliers, allowing customers to easily find and purchase products from their favorite brands at their local West Marine store.

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Foot Locker Partners with Locally to Showcase In-Stock Items Globally on Major Brand Sites

Foot Locker, a leading global retailer of athletically inspired shoes and apparel, has taken a significant step forward in enhancing its digital customer experience. The company has announced a partnership with Locally, a cutting-edge platform that enables retailers to display their in-stock items online. This collaboration will allow customers to see what is available at Foot Locker’s numerous global locations directly on the websites of popular brands such as Hoka, Brooks Running, and Asics.

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Brand Partners, Locally News Guest User Brand Partners, Locally News Guest User

Knockaround.com Enhances Local Shopping Experience with Locally.com's Product Locator

Knockaround's partnership with Locally.com reflects a strategic move to connect with more customers by leveraging the convenience of online shopping with the instant gratification of in-store purchasing. The product locator tool on Knockaround's website enables customers to input their location and immediately see a list of nearby stores that carry their desired products. This not only helps in reducing online shopping uncertainty about product looks and fits but also supports local businesses by driving foot traffic to physical stores.

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Brand Partners, Retail Partner News Justin Kotzmoyer Brand Partners, Retail Partner News Justin Kotzmoyer

Algonquin Outfitters Embraces Locally to Enhance Customer Experience with Brands like Pulse SUP

In an effort to further enhance customer engagement and streamline the shopping experience, Algonquin Outfitters has adopted Locally, a cutting-edge platform that integrates online and offline shopping experiences. Locally allows customers to view the availability of products like those from Pulse SUP, a major brand partner known for its high-quality stand-up paddleboards, in real-time at nearby stores. This integration supports the consumer's desire to support local businesses while enjoying the convenience of online shopping.

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Kala Brand Music Strikes a Chord with Locally's Product Locator: Bringing Convenience to Music Enthusiasts

With the launch of Locally's Product Locator on Kala Brand Music's platform, the stage is set for an unparalleled shopping experience, where the melody of convenience harmonizes seamlessly with the rhythm of community support. Whether you're a seasoned musician or an aspiring virtuoso, this innovative collaboration invites you to discover the joy of music in a whole new key.

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Bridging the Gap: How Music & Arts' Real-Time Inventory Sharing Revolutionizes Online Shopping Experience

While the allure of online purchasing is undeniable, many musicians still crave the tangible experience of trying out instruments before making a commitment. Recognizing this need for a seamless blend of online and offline shopping, Music & Arts has taken a pioneering step by sharing its real-time inventory with Locally, enhancing the accessibility of their products and enriching the online shopping journey for musicians worldwide.

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