Brands will conquer this holiday shopping season if they lean into what shoppers are already doing: using the internet to make purchasing decisions, then shopping at stores nearby. The key to success this season is capitalizing on this change in customer behavior.

Locally has expanded its retail network with SCHEELS, one of the largest all-sports retailers. Consumers will be able to find and buy their favorite products more easily than ever with SCHEELS accepting buy online, pickup in-store (BOPIS) orders on 160+ brand websites.

Sportsman’s Warehouse has launched the local transaction system from Locally that enables online shoppers to select local pickup and delivery as check-out type.

4 in-store technology trends that are shaping 2022
A return to brick-and-mortar locations is pushing retailers to be innovative as they juggle customer experience with labor efficiency.

Letting shoppers decide how they want to make their purchase is the best way to grow sales, build brand affinity at the local level, and create a loyal dealer network that sees brands as partners.