The Locally Blog

Here’s what’s happening at the world’s most popular online-to-offline shopping platform.

Locally-Powered Brands Win Awards at Grassroots Connect

This week in Reno, the Grassroots Outdoor Show celebrated excellence in the outdoor industry, recognizing brands that have significantly contributed to the field. Among the winners, Patagonia stood out by clinching the prestigious Vendor of the Year award. The event also saw Nemo Equipment receive the award for Excellence in Hardgoods, while Mountain Hardwear took home the award for Excellence in Apparel. These accolades underscore the commitment of these brands to their wholesale dealer network.

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Locally Expands Affiliate Marketing with AWIN, CJ, and Ascend by Partnerize

Locally is excited to announce the integration of three new affiliate marketing platforms: AWIN, CJ, and Ascend by Partnerize. This expansion enhances Locally’s commitment to supporting retailers and brands by connecting them with consumers through a variety of marketing channels.

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Retail Partner News Justin Kotzmoyer Retail Partner News Justin Kotzmoyer

Jans Mountain Outfitters Joins the Buy It Locally Program

We’re excited to announce that Jans Mountain Outfitters has joined the Locally network to offer “Buy It Locally” transactions, making it easier than ever for you to purchase top-quality outdoor gear and apparel from your favorite brands. Through Locally, you can check the real-time inventory of nearby stores and reserve or purchase items for pickup, ensuring you get exactly what you need when you need it.

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Victorinox Enhances the Customer Journey with Locally’s Store Locator

Victorinox’s integration of the Locally Store Locator and the upcoming launch of the Product Locator represent a significant enhancement in the customer shopping experience. By providing access to real-time inventory and detailed product information, Victorinox is making it easier than ever for customers to find and purchase their high-quality products. This partnership underscores Victorinox’s commitment to customer satisfaction and sets a new standard for retail excellence. With these innovative tools, Victorinox continues to lead the way in delivering exceptional value and convenience to their customers.

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BOPIS Market Poised to Quadruple

The article on the United States Buy Online, Pick Up In-Store (BOPIS) market analysis report highlights several key trends and projections for this retail strategy. The BOPIS market is expected to experience substantial growth, with projections indicating it will reach approximately $440.39 billion by 2032, growing at a compound annual growth rate (CAGR) of 16.45% from $111.84 billion in 2023.

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Exciting News: Locally Now Supports Citrus Lime Point of Sale!

We are thrilled to announce that Locally now supports the point of sale provider, Citrus Lime! This integration opens up incredible opportunities for retailers who use Citrus Lime to expand their reach and showcase their inventory on some of the most popular bike manufacturer sites, including Cannondale and Merida.

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Work World, Whistle Workwear, and Willy’s Discount Workwear Join Locally

Work World, Whistle Workwear, and Willy’s Discount Workwear have partnered with Locally, a platform that connects local retailers with nearby customers looking to purchase in-stock items for local pickup. This collaboration aims to provide a seamless shopping experience by surfacing in-stock inventory on their suppliers’ websites and facilitating sales referrals for these products.

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West Marine Joins Locally

West Marine, a leading retailer in the marine and outdoor recreation market, has joined forces with Locally, a platform designed to support local retailers by connecting them with nearby shoppers seeking to make purchases for local pickup. This strategic partnership aims to enhance West Marine’s service by facilitating referrals from a variety of major suppliers, allowing customers to easily find and purchase products from their favorite brands at their local West Marine store.

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No Boundaries Sport Partners with Locally

In an era where convenience and accessibility are paramount, No Boundaries Sport, a renowned bike, running, and outdoor gear shop in Florida, has taken a significant step forward by partnering with Locally. This move not only expands their reach but also enhances the shopping experience for their customers. Here’s a look into how this collaboration started and what it means for both the company and its customers.

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Anton Sport: A Legacy of Quality and Innovation in Norway

Anton Sport has partnered with Cannondale, a leading global bicycle manufacturer, to share their inventory of bikes on the Cannondale website. This collaboration allows customers to explore and purchase Anton Sport’s extensive range of Cannondale bikes online, ensuring a seamless shopping experience.

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Pro Bike + Run: Boosting Sales and Local Connections Through Locally

Pro Bike + Run is partnering with Locally, an innovative platform that facilitates online-to-offline shopping, Pro Bike + Run is capitalizing on a unique opportunity to receive sales referrals directly from their brand suppliers' websites. This collaboration not only drives sales but also supports local economies by connecting customers with their nearest store locations.

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How Online Shopping Is Saving the Bricks-and-Mortar Store

Store owners once viewed e-commerce as a mounting threat to their survival. Now, more bricks-and-mortar stores are thriving after integrating their properties with the online shopping experience.

Shoppers browse in person to see, touch or try on items before ordering them online. They are picking up or returning purchases in stores. And retailers are increasingly relying on their shops as fulfillment hubs, shipping items ordered online from store stockrooms in addition to warehouses.

Overall, nearly 42% of e-commerce orders last year involved stores, up from about 27% in 2015, according to research firm GlobalData.

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Foot Locker Partners with Locally to Showcase In-Stock Items Globally on Major Brand Sites

Foot Locker, a leading global retailer of athletically inspired shoes and apparel, has taken a significant step forward in enhancing its digital customer experience. The company has announced a partnership with Locally, a cutting-edge platform that enables retailers to display their in-stock items online. This collaboration will allow customers to see what is available at Foot Locker’s numerous global locations directly on the websites of popular brands such as Hoka, Brooks Running, and Asics.

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Main Street Businesses Are Outperforming the US Economy

Main Street businesses — those with less than $10 million in annual revenues and some sort of physical presence — are, in many ways, the engines of the U.S. economy. PYMNTS Intelligence’s Main Street Index finds steady growth in key regions dating back to 2019.

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Retail Partner News Justin Kotzmoyer Retail Partner News Justin Kotzmoyer

Next Adventure: Pioneering Outdoor Retail with a Community Focus

Next Adventure, a renowned name in the outdoor retail sector, exemplifies innovation and community engagement in its business practices. With its roots deeply planted in the Pacific Northwest, Next Adventure has become a favorite among outdoor enthusiasts for its extensive range of products and commitment to sustainability. This article explores the history of Next Adventure, the strategic locations of their stores, and their choice of using Locally to showcase their inventory on prominent brand sites.

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Knockaround.com Enhances Local Shopping Experience with Locally.com's Product Locator

Knockaround's partnership with Locally.com reflects a strategic move to connect with more customers by leveraging the convenience of online shopping with the instant gratification of in-store purchasing. The product locator tool on Knockaround's website enables customers to input their location and immediately see a list of nearby stores that carry their desired products. This not only helps in reducing online shopping uncertainty about product looks and fits but also supports local businesses by driving foot traffic to physical stores.

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