We started Locally 10+ years ago to give local stores presence in a world of increasingly-connected shoppers who do most of their product research online.

The goal was never to disrupt DTC efforts that brands had just started to undertake. We had always seen brand-direct and local wholesale as complimentary; understanding that optimizing one was the best opportunity to optimize the other.

Local purchases support retailers and brands and enhance customer convenience. They keep money circulating within communities, strengthen customer relationships, and bolster brand trust through authenticity and social responsibility. Embracing local shopping is more than just a business strategy—it’s a commitment to building stronger communities and a sustainable future.

Locally is excited to announce the integration of three new affiliate marketing platforms: AWIN, CJ, and Ascend by Partnerize. This expansion enhances Locally’s commitment to supporting retailers and brands by connecting them with consumers through a variety of marketing channels.

Victorinox’s integration of the Locally Store Locator and the upcoming launch of the Product Locator represent a significant enhancement in the customer shopping experience. By providing access to real-time inventory and detailed product information, Victorinox is making it easier than ever for customers to find and purchase their high-quality products. This partnership underscores Victorinox’s commitment to customer satisfaction and sets a new standard for retail excellence. With these innovative tools, Victorinox continues to lead the way in delivering exceptional value and convenience to their customers.

The article on the United States Buy Online, Pick Up In-Store (BOPIS) market analysis report highlights several key trends and projections for this retail strategy. The BOPIS market is expected to experience substantial growth, with projections indicating it will reach approximately $440.39 billion by 2032, growing at a compound annual growth rate (CAGR) of 16.45% from $111.84 billion in 2023.

Work World, Whistle Workwear, and Willy’s Discount Workwear have partnered with Locally, a platform that connects local retailers with nearby customers looking to purchase in-stock items for local pickup. This collaboration aims to provide a seamless shopping experience by surfacing in-stock inventory on their suppliers’ websites and facilitating sales referrals for these products.

In an era where convenience and accessibility are paramount, No Boundaries Sport, a renowned bike, running, and outdoor gear shop in Florida, has taken a significant step forward by partnering with Locally. This move not only expands their reach but also enhances the shopping experience for their customers. Here’s a look into how this collaboration started and what it means for both the company and its customers.

Anton Sport has partnered with Cannondale, a leading global bicycle manufacturer, to share their inventory of bikes on the Cannondale website. This collaboration allows customers to explore and purchase Anton Sport’s extensive range of Cannondale bikes online, ensuring a seamless shopping experience.

Pro Bike + Run is partnering with Locally, an innovative platform that facilitates online-to-offline shopping, Pro Bike + Run is capitalizing on a unique opportunity to receive sales referrals directly from their brand suppliers' websites. This collaboration not only drives sales but also supports local economies by connecting customers with their nearest store locations.

Store owners once viewed e-commerce as a mounting threat to their survival. Now, more bricks-and-mortar stores are thriving after integrating their properties with the online shopping experience.

Shoppers browse in person to see, touch or try on items before ordering them online. They are picking up or returning purchases in stores. And retailers are increasingly relying on their shops as fulfillment hubs, shipping items ordered online from store stockrooms in addition to warehouses.

Overall, nearly 42% of e-commerce orders last year involved stores, up from about 27% in 2015, according to research firm GlobalData.

With the launch of Locally's Product Locator on Kala Brand Music's platform, the stage is set for an unparalleled shopping experience, where the melody of convenience harmonizes seamlessly with the rhythm of community support. Whether you're a seasoned musician or an aspiring virtuoso, this innovative collaboration invites you to discover the joy of music in a whole new key.

While the allure of online purchasing is undeniable, many musicians still crave the tangible experience of trying out instruments before making a commitment. Recognizing this need for a seamless blend of online and offline shopping, Music & Arts has taken a pioneering step by sharing its real-time inventory with Locally, enhancing the accessibility of their products and enriching the online shopping journey for musicians worldwide.

Santa Cruz Bicycles is giving their shoppers the ultimate omnichannel experience. Browse their site online, but have your purchased shipped and assembled to a nearby bike shop for delivery, fitting, and warranty.

PYMNTS Intelligence and Visa teamed up to write an article outlining consumer online-to-offline shopping behavior. We’ve summarized their findings, but please be sure to consider reading the entire article - which is linked.

In this article from Forbes, the author discusses how online-to-offline (o2o) shopping is going to change the perception consumers have about ecommerce.

Locally helps brands and retailer collaborate to serve local shoppers with local inventory visibility, in-store pickup, and same-day delivery options. 25,000 retailers trust Locally to drive brick and mortar foot traffic and transactions.

Why omnichannel brands should avoid channel conflict and embrace online-to-offline (O2O) shoppers by providing local pickup and delivery solutions.

Brands will conquer this holiday shopping season if they lean into what shoppers are already doing: using the internet to make purchasing decisions, then shopping at stores nearby. The key to success this season is capitalizing on this change in customer behavior.

Letting shoppers decide how they want to make their purchase is the best way to grow sales, build brand affinity at the local level, and create a loyal dealer network that sees brands as partners.