The Locally Blog
Here’s what’s happening at the world’s most popular online-to-offline shopping platform.
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Mark's Guitar Shop Partners with Locally to Amplify Online Sales through EarthQuaker Devices
Mark's Guitar Shop, a renowned purveyor of quality instruments and gear, has announced a strategic collaboration with Locally, the leading platform connecting online shoppers with local retailers, to enhance their online presence and boost sales through EarthQuaker Devices' website.
TerraTrike Revolutionizes Shopping Experience with Locally.com Integration
Terratrike, a pioneering brand in the world of recumbent trikes, has taken a bold step forward in enhancing the shopping experience for its customers.
Locally Launches Support for Lippert, Enhancing Online to Offline Shopping Experience
Locally, a pioneering platform connecting online shoppers with nearby retailers, is proud to announce the launch of its support for Lippert, a leading retail brand. This exciting collaboration aims to revolutionize the online to offline shopping experience by seamlessly integrating Locally's technology into the Lippert website, empowering customers to discover and purchase products from nearby retailers with unparalleled convenience.
Locally, Leading Online-to-Offline Shopping Solution, Secures Series A Funding
Locally, Leading Online-to-Offline Shopping Solution, Secures Series A Funding for Future Growth Fueling Technology Development, Platform Service Offerings and Marketing
Texas Star Grill Shop Partners with Locally to Showcase Inventory on Big Green Egg Website
Texas Star Grill Shop Partners with Locally to Showcase Inventory on Big Green Egg Website
Locally Product Updates: March 2023
Locally released updates to our online-to-offline shopping technology included enhanced stock-sharing features, Google Pay support, and a new Buy Online option.
Black Friday 2023: A Major Win For Local Shopping
Locally directed five and a half million online shoppers to local stores this Black Friday with our industry-leading online-to-offline tools.
Locally Product Updates: December 2023
Locally released updates to our online-to-offline shopping technology. These updates create a more seamless experience for shoppers and help brand clients to manage dealer networks. These updates also include a new FlexOffers integration.
Leveraging Locally for Holiday Shopping Success
The holiday season brings a surge in consumer spending, making it a pivotal time for brands to leverage every possible tool at their disposal. With an ever-growing shift towards omnichannel retail, it is crucial to capture the attention of the online-to-offline shopper. Maximizing your Locally tools gives your brand a strategic edge in winning more shoppers during this bustling time of year.
Locally Stock Sharing
Utilizing Stock Sharing reports alongside other Locally tools can be invaluable for your brand’s success and the success of the dealers in your wholesale network.
Locally Launches Three New Brand Partnerships
Locally, the premier online-to-offline shopping solution, launched partnerships with three new brands in September. Locally’s solutions include BOPIS, ROPIS, BOSS (Buy Online Ship to Store), and an integrated Click and Collect solution for local retailers.
Locally Product Updates: September 2023
Locally released updates to our online-to-offline shopping technology. These updates make it easier for shoppers to make Ship-to-Store purchases and offer a more comprehensive Store Locator tool.
Locally Launches Eleven New Brand Partnerships.
Locally, the premier online-to-offline shopping solution, launched partnerships with eleven new brands in August. The solution includes BOPIS, ROPIS, BOSS (Buy Online Ship to Store), and an integrated Click and Collect solution for local retailers.
Locally’s Product Locator for DTC-First Brands
Creating a smooth online-to-offline experience for shoppers helps convert first-time buyers and increases brand affinity, growing DTC channels in turn.
Product Updates: July 2023
Locally released updates to our ROPIS offerings, added product code support beyond UPCs, and enhanced our POS connections for Bikedesk and Lightspeed users.
Locally Product Updates: June 2023
Locally released updates to our Product Locator, boosted our Ship-to-Store and Same-Day Delivery offerings, and added a new affiliate integration.
Locally Launches Six New Brands in May.
Locally, the premier online-to-offline shopping solution launched partnerships with six new brands in May. The solution includes BOPIS, ROPIS, BOSS (Buy Online Ship to Store), and an integrated Click and Collect solution for local retailers.
How WHERE, WHEN, and HOW shape the shopper journey.
The conversion funnel is constantly evolving with different shopper priorities rising and dropping throughout the entire process. We look at how major inputs shape the path to a purchase.
As the market fluctuates, fashion brands are weighing the pros and cons of DTC vs. wholesale
“We’ve done a lot of research, and what we saw was that pivoting to DTC does not result in better margins,” said BMO’s Simeon Siegel in March. “DTC is just a channel and the product is always going to be more important than where you sell it.”

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