Bushnell, the iconic brand known for high-performance optics and outdoor products, has launched Locally’s Store Locator and Product Locator tools on Bushnell.com. Now, when shoppers browse binoculars, rangefinders, spotting scopes, or trail cameras online, they can instantly see what’s available at nearby stores and head in to make a purchase—often the same day.

Locally is rapidly becoming a go-to platform for the consumer electronics industry, connecting online shoppers with thousands of brick-and-mortar retailers carrying the gear they want—right now. As more brands recognize the value of a hybrid shopping experience, Locally is powering a new era of discovery-to-doorstep convenience that starts online but finishes locally.

From grilling aficionados to first-time BBQers, people love getting their hands on the right tools, accessories, and ingredients in person. In fact, 70% of grillers say they prefer to buy items like charcoal, wood chips, and grilling tools at a physical retail location where they can browse, compare, and get advice on what to buy. That’s especially true during peak cookout season, when timing and availability are everything.

Rumpl—the brand that reinvented the blanket with performance materials and sustainable design—is now helping customers find their products at local retailers with the help of Locally’s Shopping Experience tools. Starting today, Rumpl’s website is equipped with Locally’s Store Locator and Product Locator.

For pet brands, surfacing local availability on their product pages helps convert online interest into real-world purchases—and shows support for retail partners. For PetSmart, Petco, and Meijer, it’s a way to attract more customers to their stores while delivering on the promise of convenience and reliability.

Pedego® Electric Bikes has always believed that the best way to experience an e-bike is to ride one. That philosophy—paired with an expansive network of locally owned Pedego-branded stores—makes their new partnership with Locally a perfect fit.

Yonex, the global leader in racquet sports equipment, has officially launched Locally’s Store Locator and Product Locator on its website—giving shoppers an easy way to find Yonex gear in stock at nearby retail stores and complete their purchase with local pickup or same-day fulfillment.

When a brand increases its presence in one channel like DTC, it doesn't necessarily mean overall revenue will grow proportionally. In fact, beyond a certain point, growth in one channel actively cannibalizes revenue from another. This creates the "Omnichannel Paradox" – the counterintuitive reality that maximizing a seemingly more profitable channel can decrease total revenue.

When shoppers see, touch, and experience products in their local community, it creates trust and drives immediate purchasing decisions. Local retail acts as a vital connection point between the digital and physical worlds, effectively converting online browsing into offline buying. Moreover, local presence fosters stronger brand recall, enhances credibility, and supports community-driven consumer loyalty, laying a solid foundation for long-term growth.

Through a new integration with Locally, Saxx is bringing real-time inventory visibility to their website, allowing customers to quickly locate and purchase products at retailers near them. Whether you’re looking for the latest DropTemp™ cooling briefs or need to stock up on your everyday essentials, Saxx is making the shopping experience seamless—online and in-store.

Scott Sports USA has launched a click-and-collect sales channel integrated with Locally, enabling customers to browse and purchase Scott bikes online and pick them up at their chosen local bike retailer. Rob Aguero, Scott Sports’ USA sales director, emphasized the crucial role of local bike dealers in the cycling community and the importance of supporting them through this initiative.

Locally’s Retail Campaign Studio connects online shoppers to nearby in-stock products through geo-targeted, trackable ads. This tool boosts conversions by directing consumers to local retailers for in-store pickup, delivery, or shipping, strengthening brand-retailer relationships and driving local sales.

While the 2024 holiday shopping season data revealed an 8.7% increase in sales compared to last year and a notable surge in mobile shopping, an untold story is the growing consumer preference for local retail. According to Locally's real-time network of over 55,000 retailers worldwide, 71% of consumers preferred local retailers and nearly 50% of online shoppers abandoned carts when a local pickup wasn't an option.

The customer journey has evolved significantly from the traditional linear funnel to an intricate web of digital and physical touchpoints. Today, consumers interact with brands across various channels—social media, online search, in-store experiences, and third-party websites—before making a purchase decision. A recent study by EMARKETER.com and impact.com surveyed over 1,000 US adults to better understand these patterns and uncover actionable strategies for brands.

Scott Sports, a leader in innovation for outdoor sports equipment, is bridging the gap between online research and in-store shopping by partnering with Locally. With a commitment to supporting local retailers and enhancing the customer experience, Scott Sports is now leveraging Locally’s Store Locator and Product Locator tools to guide shoppers from digital discovery to nearby purchases.

Locally is thrilled to announce its partnership with the European Outdoor Group (EOG), a trade association dedicated to supporting the outdoor industry in Europe. This collaboration marks a significant step in Locally’s mission to connect shoppers with nearby retailers and drive more foot traffic to local stores. By joining EOG, Locally aims to better support European brands and retailers through tailored tools and strategies that encourage shoppers to choose click-and-collect solutions.

Reflecting on 2024: A Year of Growth and Milestones

As 2024 comes to a close, it feels like the perfect time to reflect on everything we’ve accomplished together. This year has been transformative—a time of building, learning, and setting the stage for the future.

We also hit a huge milestone: Locally turned 10! It’s amazing to think about how far we’ve come—from 3 guys brainstorming a problem while working “real jobs” to a thriving business where now a dedicated large team is constantly evolving to meet the needs of brands, retailers, and shoppers.

Trek Case Study is Now Available

Trek Bicycle, a global leader in the cycling industry, has partnered with Locally to facilitate its vision of the ultimate, seamless, omnichannel shopping experience; Trek Consumer Choice.

This collaboration integrates Trek’s online presence with its extensive network of local retailers, ensuring customers can easily find and purchase Trek products both online and in-store.

Online AND Offline, Direct AND Independent, Digital AND Physical all at once.

For brands looking to thrive in the modern retail environment, embracing online-to-offline shopping is essential. By offering robust digital tools that connect shoppers to local stores, brands can serve as the definitive marketplaces for their products. This strategy not only enhances customer satisfaction but also fosters long-term partnerships with independent retailers, preserving local ecosystems while meeting the demands of tech-savvy consumers.

For avid skiers and snowboarders, there’s nothing worse than needing gear mid-trip and not knowing where to find it. Whether it’s upgrading to a warmer jacket or replacing a forgotten pair of gloves, 686.com has taken this challenge head-on by leaning into local shopping. Through Locally’s Product Locator, 686 is connecting travelers and skiers with nearby retailers that stock their sought-after products—making mountain-side shopping a breeze.